| ||
| ||
|
Website Development | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
New Years Resolutions: Is Improving Your Website One of Them?
With the New Year upon us yet again, it's time to prepare for the successes of 2005. Did you watch with envy last year as your competitors dominated your industry? Do you think your site is doing just fine because no one has ever called to complain? Well here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website. While you're resolving to get fit, quit smoking and pay off some debts, we're offering up some New Year's resolutions for your business. Learn how to ethically kick your online competitors to the curb! Resolve to... ...Make Content & Relevancy a Top Priority It is, after all, the information highway. People search the Web for information-so give the people what they want. If you want to generate qualified leads and produce more sales, then continually updating your website with new and useful content must be at the top of your priority list. Search engines seek out relevant, up-to-date information when they rank sites for specific keywords and phrases. If you don't have timely informative content, you won't get a good ranking; and without a good ranking, prospects can't find you. But that's just the beginning of your online demise. Even if you manage to achieve a good ranking on the search engine results pages (SERPs), your content must intrigue visitors to return to your site regularly. Studies reveal that online consumers take several passes at a website before making a purchase. Website maintenance is time-consuming and it's easy to put unpaid man-hours on the back burner. But why would potential customers revisit your site if the last archived newsletter were dated two years ago? Or if your "Coming Events" page lists tradeshows held six months ago? They won't-they'll likely skip over to the competition in search of up-to-date information. ... Increase Your Site's Visibility & Improve its Performance Once your website is updated (for the time being) with informative content, the next step is to implement some SEO solutions to gain higher search rankings. The purpose of these SEO techniques is twofold: 1. Create Awareness: Carefully selected keywords and phrases, worked seamlessly throughout your copy and in meta tags, will help your site gain higher placements in SERPs. 2. Increase Sales: Once prospects are on your site, savvy marketing writers will have used the power of persuasion in the copy to turn first-time visitors into loyal customers. ...Increase Your Return On Investment (ROI) We cannot stress this enough ... in order for your website to be extremely effective, achieving an astounding ROI, you must have a detailed plan: * Analyze your SWOT Perform an in-depth analysis to compare the Strengths, Weaknesses, Opportunities and Threats (SWOT) of your competitor's online presence to your own. A qualified SEO firm can enhance your site's usability and navigation, implement ethical optimization techniques, and provide eye-catching design. * Evaluate your website development goals It's never too late to write or re-evaluate your website's mission statement-not necessarily for publication, but rather to create your own benchmarks. This will help you set goals and concentrate your efforts on critical issues to achieve and exceed those goals. * Know your audience An old adage says: "you can't be everything to everyone." Fortunately, your website can be various things to various audiences. Success comes from having a clear understanding of your target market(s). By creating diverse navigation paths and reader-specific content-for buyers, vendors, job seekers or investors-your conversion rates will increase dramatically. * Enhance website usability Effective website navigation must flow effortlessly. If visitors cannot quickly and easily pinpoint the information they seek, they're very likely to leave your site and click to the competition. An IBM study reveals that every dollar invested to increase usability earns $10-$100 in benefits, winning customer satisfaction and loyalty. * Measure success and failure Read your log files and tracking tools! Website traffic analysis is essential to accurately measure your site's performance. In-depth analysis will show you how to increase traffic, trace your search engine referrals, monitor link campaigns, and make necessary changes to achieve your desired results. ...Apply the Power of SEO Your website has the power to be a highly effective marketing tool-but just because you built it doesn't mean they'll come. If you optimize it, however, they're much more likely to come ... and stay a while. Anyone can learn search engine optimization and website usability. But if lack of time and interest is holding you back, enlist the help of website optimizers and SEO copywriters to complement your design team and ultimately increase revenue. A word to the wise: ensure that the SEO firm you choose works strictly within the confines of best practices-safe and ethical search engine optimization strategies. Unethical SEO tactics may seriously harm your rankings, and even get your site banned from search engines altogether. On behalf of Word Associates and U-C WEBS, we wish you a happy, healthy & profitable 2005! ~~ ~~
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
3 Essential Tools Every Website Designer and Marketer Needs Appealing to others is really important when you have a web page. This is because you will not have any personal contact with visitors and cannot persuade them to buy from you or come into your store, not personally that is. Let Your Customers Redesign Your Website! When you purchase a new item from a Yahoo! Store, you are asked if you'd like to provide feedback on the transaction. About two weeks after the initial purchase, an email from Yahoo! Stores shows up, asking you to provide feedback for the vendor. 7 Killer Ways To Increase Your Online Sales Every online entrepreneur I talk to is asking the same question, "How do I increase my online sales, NOW?"Online selling is essentially a numbers game. The more visitors to a site, the more sales that site will make. How Did You Get Here? When marketing your website, it's important to know which of your efforts are producing results and which of them are a waste of time.You can learn a lot about this by analyzing your website's statistics (assuming your webhost offers this service). How to Listen on the Web When building a relationship, listening is more important than talking.A website can reveal a great deal about your business, even answer questions about whom you have done work for in the past. Trust Us! Sending Credible Messages A company must earn and keep trust or sales don't happen. Imagine that last Sunday, while you were reading the paper, you saw an ad for a great deal on a digital camera. How to Promote Your Law Firm Website On the Internet for Maximum Profit Making maximum profit from your law firm website is important, but as a lawyer you might not have any clue about search engine optimization and Internet marketing for your legal site. However, it is not so difficult to poise your website to be successful online even if you are not experienced with Internet marketing and driving website traffic. New Years Resolutions: Is Improving Your Website One of Them? With the New Year upon us yet again, it's time to prepare for the successes of 2005. Did you watch with envy last year as your competitors dominated your industry? Do you think your site is doing just fine because no one has ever called to complain? Well here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website. Planning A Usable Website: A Three-step Guide A website is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don't plan your website with this in mind right from the start, you could find yourself with a brand new website that solves all your immediate needs. 7 Reasons Why Your Small Business Needs A Web Site Many small businesses have the misconception that their business can not benefit from a website; that websites are too expensive or that because they don't use a computer neither do their potential clients. Here are 7 reasons why your small business NEEDS a website:1. Web Analytics - Getting it Right Understanding and using web analytics.In recent years, website marketers were concerned with increasing 'hits' and the 'stickiness' of their sites. Functions and Subroutines in ASP Functions and Subroutines in ASP If you read our Tutorial on Include Files (SSI) then you learned how to encapsulate ASP code within include files and the benefits it brings us. As developers, we should endeavour to make our lives easier wherever possible. Nonsense! Why Do I Need a Website? "I don't sell anything online, I don't advertise online, in fact I don't really even know how to use a computer.. Developing A Login System With PHP And MySQL Most interactive websites nowadays would require a user to log in into the website's system in order to provide a customized experience for the user. Once the user has logged in, the website will be able to provide a presentation that is tailored to the user's preferences. Website Conversion Rate: More Keywords Equals More Sales Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. Introductory PHP For Non-Programmers When you started reading this sentence you assumed lo acabaría en inglés. However, I didn't finish in English. Maximizing ROI via Web Site Traffic Analysis We are clearly well past the innocent "golden age" of the Internet - Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue. The Importance of Website Stats to You One of the best tools you have as a webmaster is your website statistics. The most popular site stats programs are Awstats, Webalizer, and Analog. Marketing Your Business Online As a business you can't afford to ignore the Internet Age; in 2002 there was an estimated 605 million people online around the entire globe, today this is estimated at over a billion users worldwide.By using the Internet to market your business an entire world of potential customers are opened up for you, rather than just your local town, city, or country. You May Be Losing Valuable Traffic - And Not Even Know It! Here's something you may never have thought of before:If I were to type your domain name?http://www.yourdomain.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|