| ||
| ||
|
Website Development | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Server Stats - Analyzing Traffic To Your Site
Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers. Server Logs Typically, there are two server tools available to you. Server logs are on your server and analyze site activity. The log keeps track of the files created on the server, the number of times there is a request for the file, where the hit came from and the exact phrase typed in by the person accessing the page of the site. Every system is different, but these basic elements should be included. The second tool, a traffic analysis program, is pretty standard for most hosting companies, but you may have to ask them to turn it on. The programs analyze the raw data from your server and convert it into fascinating charts, diagrams and statistics. Most of the information is overkill. You have to be careful not to get overwhelmed by numerous ways to look at the data. Try to focus on the following information: 1. What sites are sending you visitors? 2. What search engines are sending you traffic? 3. What keyword phrases are people using to find your site? 4. How often are major search engine indexing robots visiting your site? As you access the data, you are going to find some very surprising things. Actually, you are probably going to be stunned. Initially, you are going to be amazed when you see which keyword phrases that are sending traffic to your site. Many of the keywords will not match your meta tags. Instead, they will be a combination of various keywords on a particular page. This is reflection of the fact that search engines mix and match your keywords as they see fit. So, should you change your meta tags to reflect the phrases shown in the data? No. The data you are seeing typically reflects keywords with little competition. Since you are already getting traffic from them, keep focusing on your original goals. In looking at your data, the second key piece of data is identifying where the traffic is coming from. This data often falls under the "referrer" heading. By reviewing the data, you can see what search engines are producing data for you. If you are running advertising on a site, you should also be able to track the campaign. The final area to analyze is the robot visit information. Depending on the program, the robot information may appear under "robots" or "user agents" headings. Robots are programs used by search engines to index web sites on the net. In reviewing your data, you should be able to determine how often the robots are coming to your site. If at all possible, make sure you add new content to your site before the next visit. The robots for the top search engines are Yahoo - Slurp, Google - Googlebot, and MSN - MSNbot. In Closing Analyzing the traffic to your site is a key element to marketing your site. The more you know about your customers, the more you can cater to their needs. Halstatt Pires is with MarketingTitan.com - http://www.marketingtitan.com - an Internet marketing and advertising company. Visit our article section - http://www.marketingtitan.com/internet_marketing_articles - to read more internet marketing articles.
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
Why Should Your Business Go O.N.L.I.N.E. Optimize your time. How much time each day must you devote to paperwork, scheduling and accounting? You strive to meet the needs of your clients, but when chained to the obligations of business management, it's just as important to make sure the doors stay open as it is to satisfy customers. The Top Ten Benefits of Having a Web Site Do you need a web site? Are you considering getting one but are unsure? Here we take a look at the main reasons why a web site could be beneficial to your organisation.1) It will give you the competitive edgeIf you do not have a web site people cannot visit it - an obvious point you might say. Website Conversion Rate: More Keywords Equals More Sales Your website conversion rate should concern you. This simply refers to how many visitors to your website it takes before you make a sale. 3 Essential Tools Every Website Designer and Marketer Needs Appealing to others is really important when you have a web page. This is because you will not have any personal contact with visitors and cannot persuade them to buy from you or come into your store, not personally that is. Product Promoting: Getting The Response When you publish a content site there are times when affiliate products are not the only products you want to recommend.Situations when you'll find you'll want to promote a non-affiliate businesses' product(s). Instant Relevant Web Site Content - No Its Not a Bot In about the Time it takes to Watch a Reality TV Show (About 1 Hour) I added 10 Pages of Relevant Content to my Web Page without a Bot.Adding content to your Page Fast is Easy with the Use of Free Articles you Can Reprint. Developing A Login System With PHP And MySQL Most interactive websites nowadays would require a user to log in into the website's system in order to provide a customized experience for the user. Once the user has logged in, the website will be able to provide a presentation that is tailored to the user's preferences. Website Survival Guide In the big, wide online world there are millions of websites and billions of webpages. In the increasing sprawl of this virtual jungle there must be an evolution. Web Analytics - Getting it Right Understanding and using web analytics.In recent years, website marketers were concerned with increasing 'hits' and the 'stickiness' of their sites. Do You Really Need A Website To Succeed Rosalind wants to share her inspirational poetry with a wider community. Alas, poor Rosalind lives in a remote town. Selling Your Site: Outsource or Homemade? To the starting internet entrepreneur, there is nothing more discouraging then the erroneous realization that your dream for a self sufficient business cannot be realized without a heavy investment. This may be why so many people shy away from the internet; seeing all the flashy sites, many of which are $50 templates, people are afraid to enter the world of internet sales and marketing. So You Want To Have A Website So you want to have a website. You have gone on to the internet and surfed but you have no idea what developing a website involves. What is Blogger.com? In the late 1990's three San Francisco based web developers came up with the idea of being able to share information about anything on the web. The terminology they used was called blog. What Business Owners MUST Know BEFORE They Commit To Having A Web Site Q1.Why would I need a web site? A1. Website Sales: 10 Reasons Why People Dont Buy From You You've put up a website to promote a product or service.You've spent piles of cash to generate traffic. Planning A Usable Website: A Three-step Guide A website is like an information flow, with you as the provider and your site visitors as the receivers of the information. If you don't plan your website with this in mind right from the start, you could find yourself with a brand new website that solves all your immediate needs. How to Make Your Own Free Website in 8.5 Minutes or Less Designing and creating your own website does not have to be a laborious effort that takes weeks to complete. Instead, in less than 9 minutes you can have your web site designed and up and running as long as you have a host located and know what you want to upload to your web page. Let Marketing Manage Your Website Content The definition of the phrase "Content Management" depends on what the organization may need or a vendor may offer. There is no general purpose or standard content management system that can satisfy today's diverse business needs across the board. Ever Wondered What Challenges Other People With Their Web Site? Have you ever wondered what challenges are faced by other webmasters and owners in the design and promotion of their websites, well I certainly have and so I decided to try and find out.I created a short survey which asked the following questions:1. The Topic Of Your Website The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|