| ||
| ||
|
Website Development | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Make Your Web Site User-Friendly!
Making a web site is easy. Making a good web site is not so easy. There are many things you have to consider if you want to make a good and successful web site. Everyone who knows at least something about marketing knows that you have to fit your product so that suit customers need. Don't expect that customers will accommodate to your web site. If, from some reason, they get an impression that your site is confusing and that you didn't tried hard to make their visit as easy as possible. As you know, there are many web sites, so why do you think that anyone will bother to stay at your site if it is not enough good. So, how can you make your web site user-friendly? I will try to explain you now. Loading In order that your visitor see your web site it must be loaded pretty fast. I could never understand someone who's web sites is loading several minutes. Do these people think that people will really wait for their masterpiece? You bet that they won't. Your page shouldn't be bigger than 30K. When you design your web site you should first put one table above you web site content where you will put a sponsorship banners. This is because that your advertisers can get good visibility. Also, your logo and company name should load very fast. One of the main marketing principles is that people have to remember your name, logo and your message. You probably have many competitors. Your brand-name have to be remembered. Otherwise, it is most likely that they will forget you and never come back again. You can test your web site loading page at: Colors OK, let's suppose that your page have a decent loading time and that visitor decided to give it a try to your web site and your product. So, you better that they find complementar colors on your web site. I guess that after they have come to your site you don't want that they leave with eye-sight problems. You should know some basic knowledge about how certain color fits to some other. Colors on your site can also depend about the your web site's type. It means that if you want to have some kid site your site can be very colorful with some animated images. Business sites, in most cases don't have to be to colorful. You can find useful info about designing your web site at: http://www.webreference.com Information If someone would asked you what is the single most important thing on web site, I hope that you would say that is information. You won't have many benefits if you hired someone who is expert in programs like Dreamweaver, who will make fancy animations in Flash, who will make extraordinary images in Photoshop and Corel Draw if people on your site can't find something because they come in the first place. That is information. Unless your site should be some kind of reference for company who wants to hire a web designer and you want to show them what you can, people in most cases are not much interested in design. Take Google, for example. Its design could make anyone with a basic web design design knowledge. Google is the best search engine not because some fancy images. It is the best because of the information he provides. Remember that when you design your web site. Beside information about your product, people should be able to find a contact information on the first page. Also, it is not useful to have many info on your web site if people can't easily to find. You should try that all info on your web site be accessible with 3 or less clicks. Automatization It is very useful that you put some automatization on your web site. Why is that important? Well, if you expect that your visitors do something for you, first you have to do something for them. What I mean is that you have to help them to make some actions. I will tell you several examples where automatization can be used. Let's say your site have a lot of visitors. It won't be very wise solution that everyone who would like to ask you something contact you via email. It is not very convenient because you would get a lot of emails that takes up considerable time to answer. Good solution when you want to offer your visitors a choice to contact you about several topics to contact you via form mail. Then you ask for necessary info they have to provide. This is good because you won't get emails that are too broad nor to narrow. There are other use of form mails. For example for subscribing to newsletters, to order products, to send your listing etc.. Another good choice for using web site automatization are multiple subscription check-boxes. In case you don't know, this enables that your visitors can subscribe to several newsletters at once, which means by entering their email address only once. It is very important to have this script if you have several newsletters. Don't expect that many people will bother to subscribe to several newsletters if you don't make them easier to do it. You can see examples at: http://www.marketingsherpa.com People often ask their visitors to recommend their site. Recommending a site can be done very effectively if you use a recommendation script. There people can enter email addresses of their friends and they will receive an invitation from hi or she to visit that web site. There are many scripts for this purpose. You can find useful scripts for your site at: http://www.hotscripts.com There are companies which offer this service: You have just read some tips for making your site user-friendly. Of course, there are many more to do. When you design your web site you have to put yourself in your visitor's shoes and ask yourself how would like that a certain site look like. I want you to make great friendships! ______________________________ Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com ______________________________ NOTE: This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active.
MORE RESOURCES:
Web-Development - Google News |
|
|
|
RELATED ARTICLES
Top 7 Tips for Building an Antique Car Website Like wine cars get more attractive to collectors as years pass by. The fact is there are only a finite number of cars made in the world in any model and make. How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%! Recently I was reviewing the keyword specific conversion rate data of a consulting client of mine. I have been working with this client for a few months now, helping her improve the sales conversion rate of her website and we have had very good results, taking average conversion rates at her site from below 1% to just over 4. UK Online Shopping with an Edge, for Buyers and Sellers Alike Any new website competing on the internet, needs to take its business seriously, as there is so much competition around. So, there needs to be an edge on quality, content, and general user appeal. Is Your Web Site Talking to Your Customer? A while ago one of my clients approached me and mentioned that they were experiencing a serious problem with customer registrations (obtaining customer names and e-mail addresses), on their web site. They still had a lot of traffic, but were finding that the ratio between traffic and registrations had been dropping steadily. Link Trades That Waste Your Time Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them. The Importance of Website Stats to You One of the best tools you have as a webmaster is your website statistics. The most popular site stats programs are Awstats, Webalizer, and Analog. Web accessibility for screen magnifier users The needs of screen magnifier users are overlooked when implementing web accessibility on to a website. Screen magnifiers are used by partially sighted web users to increase the size of on-screen elements. Top 5 Webmaster Tools You Can Pick Up For Pennies 1. SiteSpinner V2 - On Sale www. Are Web Graphics Stealing Your Money? They might not be wearing a mask and carrying a gun, but if you've got images on your web pages then they could be costing you a lot more money than you think every time a visitor looks at one. That's because image files are typically the biggest bandwidth user on any web page. Top 5 Reasons to Track Your Website Traffic #5 User Satisfaction: Learn what your visitors and site users do and do not like about your site. Using a good reporting service allows you to monitor your pages individually to see what pages are clicked on first, the most popular pages, duration of any given visitor's time viewing a page (visit duration), and what pages send your visitors off your site (exit pages). Why Your Business Needs a Website Even with the steady growth of the World Wide Web, many businesses do not have an online presence and some think that they do not need to have a presence at all."My business is doing fine as it is. Why to Have a Website for Your Company After having decided to start a business, the next thing that arrives in your mind is How to market the Product/Service? How to create a brand? How to recruit people? How & where to advertise? etc? Next is creating departments like Marketing, Operations, Advertising, Branding and Human Resource. You need some way to represent each department?For example Human Resource needs a way to represent the company to hire talents, marketing team needs someway to represent products/services, branding team needs a way to represent the company overall. You May Be Losing Valuable Traffic - And Not Even Know It! Here's something you may never have thought of before:If I were to type your domain name?http://www.yourdomain. 1 Simple Solution to All Internet Marketers about Their Website Design Needs It is an undeniable fact that not everybody is keen and knowledgeable to create an above average looking website. It is also true that it is something learnable, but it might take a certain learning time span in order to grasp the minimum ability to create an over than average website. Beware the Software Siren I've heard several prominent web marketers mention in their classes and public forums how easy it is to create your own software. Why, all you have to do is run over to Elance. Why Every Small Business Owner Needs Two Websites Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.One website that is specific to their business, product, service, name, etc. Flash Deadly Sins (That Can Kill Your Web Business) Looks like every client wants a Flash site these days but the reality is.. Build a Web Site that Works...Even for a Safari Hobby! My life's greatest passion is a safari hobby. And what would that be, you ask. Ten Quick Tests To Check Your Website For Accessibility The Disability Discrimination Act says that websites must be made accessible to disabled people. So how can you check that your website is up to par? There are a number of basic tests you can make to address some of the main issues that provide a good start in increasing accessibility to your site visitors:1. Is Your Website Doomed for Failure Before Youve Built It? One of the things that many people overlook when building a new website is keywords. I have to admit, I did exactly the same thing myself when I started out.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|