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When you purchase a new item from a Yahoo! Store, you are asked if you'd like to provide feedback on the transaction. About two weeks after the initial purchase, an email from Yahoo! Stores shows up, asking you to provide feedback for the vendor. Whether your experience was good or bad, the opportunity is probably seized more often than not by customers.

Of course, I would bet that bad experiences are more likely to be posted than the good ones, but I'd bet the number is still substantial enough to affect the owner's website look and payment processes.

Does your website have a feedback form? Do you give your customers an opportunity to tell you how you did? Wouldn't those opinions help you shape your customer satisfaction and support foundations? I think so.

Your customer may have a great idea that would compliment your site, or a function that they would have liked (such as saving their information if they order often, so they don't have to fill in purchase forms over and over).

You can set up an automatic feedback email during the initial purchase, or you can send the customer a letter asking them to return to your site to provide information. Either way, this information can be valuable in making future visitors into customers!

Will Hanke is owner of Lighthouse Technologies, http://www.techlh.com a web design, programming and hosting company. He is also author of several software applications in use by companies across the US.


MORE RESOURCES:

Exciting tutorials on Web Development technologies to kick off ...
Siliconindia.com, India - Oct 2, 2008
The SmartTechie is organizing Web Development Technology Conference on October 4th in Bangalore. Drawing well-renowned thought-leaders, contributors, ...


Web Development Finally Meets Web Presence Management
PowerHomeBiz.com (press release) - Oct 3, 2008
Located in Montrose, CA BDG Software, Inc. is a web development company that also specializes in effective SEO and Internet PR/Marketing to deliver a full ...


Tempe Web Development Firm Gives Back to the Community
PR-CANADA.net (press release), Montenegro - Oct 2, 2008
Mountain Internet, a Tempe, Arizona web development company with a 13 year history, is taking requests from local non-profit organizations who desire ...


20 Places to Find Your Next Job
SitePoint, Australia - Oct 9, 2008
ReadWriteWeb’s job board tends to attract mostly web development job offers. Ajaxian Job Board - Ajaxian’s is a web developer heavy job board, ...


Prevent copy delays from holding up Web development projects
TechRepublic, KY - Sep 30, 2008
A number of aspects make text a particularly dicey part of the Web development equation. If a company is going through a rebranding or ...

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