| ||
| ||
|
Site Promotion | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Website Marketing Mistakes Smart People Make
You have invested your time and money into putting up your website. Your prospective customers are out there, somewhere, and you want to make them aware of your site, what you offer and why they would want to visit. You have some marketing ideas, but you don't want to waste money. How can you avoid mistakes other smart website owners make? By reading this article, of course. I'm going to outline several tactics that DON'T work. By the end of this article, you'll save time and money (not to mention avoiding throat-clinching disappointment and frustration) by skipping these Bad Ideas. Bad Idea #1 - Let's get more traffic to get more sales. Seems reasonable at first glance. But it's not always the best course to take. How well does your site sell now? What's the sales conversion rate of your website? If your website is inefficient at converting 100 visitors into customers, it will be inefficient at converting 20000 visitors into customers. For instance, I may find a client's website converts 1 percent of their visitors to customers. If we can boost that number to 2 percent, they have doubled their sales without spending more money marketing. When they DO spend money on marketing, they still convert the higher percentage of their visitors to customers. Bottomline: Take a look at your conversion rate before you increase traffic. What can you do to boost it? Bad idea #2 - Let's just buy thousands of visitors. Many website owners I talk with tell me they bought 10,000 visitors and didn't make ONE sale. You'd think they'd make at least one sale. Any smart person would think a FEW people would buy. Why don't they buy? You've seen popup windows. Many times these "traffic building systems" automatically pop open a browser window showing your website. That counts as a visit. Yes, a person who was not looking for what you sell. A person who was in the middle of doing something else. So of course they close the irrelevant window. Bottomline: You have other options to build traffic. The goal is to get a return on your marketing dollars. You want the hordes of visitors coming to your website to BUY. Bad Idea # 3 - Where can we buy some banner ads? In the best situation you place your banner ads on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views! People tend to ignore banners. Bottomline: Skip banners. If you absolutely want to do banners, only do them if they are free or pay-per-sale as in your own affiliate program. There are more effective marketing tactics to spend your time and money on. If you have tried these 3 tactics and they didn't work, chalk it up to experience. If you haven't tried these tactics, great. Now you can use your time and money for marketing that DOES work. About The Author Raynay Valles is an Internet marketer. Some marketers only build traffic. Raynay focuses on building sales. Visit http://www.jawdrop.com or email Raynay now at rvalles@jawdrop.com.
MORE RESOURCES:
Site-Promotion - Google News |
|
|
|
RELATED ARTICLES
Do Not Post To FFAs (Free For All Sites) & Link Farms With learning about online promotion, there is so much information out there about "what you should be doing" to promote you business. This tutorial will be to inform you about what you SHOULDN'T DO!What are (FFA's) Free For All Sites & Link Farms?These types of sites can be recognized by their one purpose. How to Get Hundreds of Links to Your Site If you are website owner and you have begun exchanging links, you know how time consuming -- and time-wasting -- it can be. On the other hand, you don't want to give up on the process because you might actually unearth the occasional valuable link partner. How One Free Advertising Method Can Trasform Your Income A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it.What if you can advertise for free and potentially get thousands of people to see your message? What if this same concept is viral and can potentially spread all over the internet?What if you can have potentially hundreds of websites linking to you, and in the process, boost your search engine ranking? What if this same concept also builds trust and credibility and brands you online as an expert, which could quite possibly increase your sales?What could this concept possibly be?It's staring you right in the face and you didn't even know it! It's called Article Writing. The Ultimate Search Engine Strategy Search engine optimisation is big business. Ezines and websites litter the Internet with strategies to boost your search engine ranking. Five Ways to Increase Your Website Conversion Rate Though it's wonderful to get all those hits to your e-commerce web site, hits don't mean much unless you convert them into sales. This is especially true if you are paying for, and not converting, clicks. Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge. Benefits of Website Localization Benefits of Website Localization Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade. Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement! Web analytics. Don't worry, it's not as boring as it sounds. Promote Your Website - Link Popularity What is link popularity?The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa. Why Your Site Needs Fresh, Relevant Content It is said that content is king, but today 'fresh, relevant content' is the master - or is it?Every owner of a commercial web site knows that frequent fresh content is needed on their pages in order to achieve and maintain a high listing on search engines which actively seek fresh content. Google sends out its 'freshbot' spider to gather and index new material from all the sites which offer it. Promotional Tools That Work For Online Businesses! Promotion.. Website Promotion: 10 Sure-Fire Tactics To Sell Your Back-End Products A back-end product is a product that you attempt to sell your customers after they have recently purchased a related product from your business.If you're not trying to sell back-end products to your customers, you're making a big mistake. How are Directories Different from Search Engines? Directories are important to your ranking and success with Search Engines. In a nutshell, search engines are completely automated and usually there is no need to submit. I Need Real Visitors, NOT Search Spiders! The answer to the first question is simple, the difference between spiders and visitors is dollars. Good old fashion sales, cha ching! ring the cash register. Ideal Software Archive Website How to build the ideal website for software archives. View from developer. A Successful Link Exchange Interested in boosting your link popularity, raising your Google PR, and improving the amount and quality of your traffic? Then discover the ancient secrets of a successful link exchange!The practice of effective link exchanges has nearly been extinguished by the extensive amount of spam email. I plan to help webmasters who are interested in real effective and professional link exchanges reach there goal. 10 Magic Ways To Multiply Your Orders 1. Use reward programs to keep people revisiting your web site and buying your products. Promoting Your Business Website - Where to Begin? Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Is Your Website Content Worth Reading or Obvious Search Engine Bait? Webmasters are always looking for ways to increase their traffic and exposure. This is natural and will never change. Web Site Promotion-Advertising Your Website For Profits Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | Traffic Building
| Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|