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If you're looking for a printout of the specific equation Google uses to rank sites and how much each factor is weighed, this is not the place to get it. 9 Ways to Keep Google Happy A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. The Benefits of Organic SEO (Search Engine Optimization) If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.Many years ago, it was quite easy to draw effective traffic, as a good content-driven site, with good products, was enough to get a Web site ranked highly in the Search Engines. Five Tips to Improve Your Chances with Google et al. "Dear David: I just created a website on baby toy safety. 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