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RSS Feeds - a Website Owners Friend in Disguise We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh. Common Sense Approach to Search Engine Optimization Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:Stick to the big names: The two largest directories: Yahoo! (http://www. Google Sitemaps Explained - How To Use Google Sitemaps Three Ways To Index Your Site With Google Sitemaps [Difficult, Hard, And Easy]Google has recently implemented a program where any webmaster can create a Sitemap of their Site and submit it for indexing by Google. 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