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Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from. How Important is PageRank, Really? Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results. The Importance of Correct HTML Syntax in Search Engine Positoning There is a lot of competition to get good spots in the search engines. Proper html syntax and a clean code will help toward better positoning. 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