| ||
| ||
|
Search Engine Optimization | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
What Is Waiting for Us? Tomorrows SEO Industry
Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites - at least from the traditional SEO point of view. Spammy techniques, still popular and sometimes even effective, will exhaust themselves even quicker. There are, really, not so many different methods of deceiving the search engines and increasing a site's relevancy artificially; today they just differ in details. Perhaps it explains why we don't see spammy sites in the SERPs as often as we used to - our smart spiders catch them quite soon and throw this low-rate stuff away to keep the web cleaner. As soon as spiders become smart enough to recognise spam on the fly, the particular class of "SEO specialists" propagating such rubbish will find themselves out of their jobs. It is not really hard to tell an ugly doorway from the real thing. So who will survive? What is the way to tomorrow in SEO science? First of all, we should monitor and analyse the latest tendencies, then extrapolate them and make good guesses on how things may look in the future. Finally, we put them to test using logic and common sense. This will show us the true answers and help us compete when the time comes to offering ground-breaking SEO services that exploit the new qualities of search engines. And common sense tells us that the core purpose of the search engines will never change. They are supposed to deliver the best results they can. If they are not always so good at it today, it is often explained by their restricted resources; but that will change over time. The search engines of the future will be capable of reading JavaScript, CSS, Flash and other things that are invisible to them now. It is technically possible already, but requires more complicated algorithms and more bandwidth, so they are not so eager to implement it just yet. They prefer to sacrifice additional capabilities in favour of spiders' speed and the freshness of their indices. But as the technical factors improve, SEs will improve and create new sensations every day, all the more so since they always have to compete with each other. Thus, JavaScript links will count. CSS spam will be easily detected and banned. Flash sites will become a new niche for SEO specialists - at the moment they require an HTML version to subject to search engine optimisation. But these changes are not the most important ones. Link popularity analysis algorithms are sure to become more sophisticated - and capable of analysing the "likeliness" of one or another link pattern given the information on a site's age, size and content. That will mean death to link schemes, link farms, pyramids, automated submissions, and numerous links with the same anchor text - and, perhaps, shake the basis of the today's reciprocal linking strategies. Relevancy will mean more, and in cases of complementary businesses linking their sites to each other, search engines will become capable of seeing if they are really complementary, not just pretending to be so. Also, sites written in different languages but relevant in theme will be translated on the fly and count as relevant - which perfectly fits the worldwide tendency of forming international businesses. That makes international SEO companies more likely to survive. And, most important, search engines will become capable of analysing context. Google is already playing with stemming and buying semantic packages; synonym analysis and related words (i.e. affordable services - low prices - tight budget - financial flexibility - and, perhaps, even small business package in the same row) won't take long to come. That will bring revolution to the whole SEO copywriting industry. Today the SEO copywriter's skills are determined by his/her ability to include targeted keywords in the SEO copy without breaking its readability; in most cases it is bound to reduce the quality of the text, unless you hire a very capable writer. Tomorrow, exact keyword matches will be less important. That will make the copywriters' work easier in some ways - and harder in others. It could be hard to part with the habits acquired over time and develop totally new approaches and methods. But the Net will benefit from it. Those who want to make their SEO copy flexible and artistic might lose points today, but will win tomorrow. And that will be the end for doorways - completely and irreversibly. Be prepared to accept new SEO This is the only advice that seems reasonable. My forecast may not be precise, but today's tendencies have already confirmed that this course of events is the likely one. So, when optimising your site today, think of its contextual relevancy. Of course, include your targeted keywords - but also make sure the overall subject of the site reinforces the point. Do not be afraid of synonyms and related words: they will make your copy more natural and attractive today, and are very likely to make it more relevant tomorrow. When building links today, vary your titles and descriptions from directory to directory and from link partner to link partner. Throw away all the automated submitters; do it manually. It is hard and time-consuming, but it is also a reliable and strong method of protecting your site from future algorithm whims. It means quality; and I strongly believe that quality will never betray you. And never stop learning. Visit forums, read fresh articles, exchange opinions with other SEO professionals. Never assume you know everything. And never be satisfied. It is only inquiring minds that will win in the end. More on Topic: There is a new king on the horizon by Rob Sullivan Are Keywords Destroying the Flow of Your SEO Copy? by Karon Thackston Search Engines Can Read Macromedia FLASH SDK by Jim Hedger About The Author Irina, Ponomareva, 32. I joined Magic Web Solutions ltd. (UK), Dartford, Kent, on March 2003. I've been acting as a web master, a developer, and an SEO specialist ever since. After practising search engine optimisation for a year I then launched Spider Friendly (http://www.spiderfriendly.co.uk) - the autonomous SEO branch of Magic Web Solutions (UK) offering SEO/SEM services - in co-operation with my colleague Dmitry Antonoff.
MORE RESOURCES:
Search-Engine-Optimization - Google News |
|
|
|
RELATED ARTICLES
Emerging Methods for Effective Search Engine Ranking Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of search engine traffic. Alert Marketing - Get Google Search Results By E-mail Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. SEO and Directories If you are a webmaster, then you've probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages. Introduction to Google Page Rank (PR) For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier.In case you didn't know, to get your PR rating up it is essential to have a significant number of good quality links to your site (the techy bit). Designing a Better System for Search Engines Designing a Better System for Search Engines and Information Distribution, information and knowledge are power. Having run out of things to study today, I thought about Researching and Research. Search Engine Visibility - The Mantra of Corporate Profitability The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design - but there is a vacuum - of potential online customers! - The website lacks the basic ingredient of success - Search Engine Visibility! - which is what search engine optimization is all about.Increasing the search engine visibility is vital to any online business. The Search Engine Secret That Is No Secret At All It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create. Put the Full Power of Google to Work with 11 Google Power Search Tips Google has many ways to help you find want you want easily. Here are 11 Power Search Tips to make your Google Experience easier and more fun. Building Link Popularity with Topical Articles One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world--other sites have to point back to you. Google Rankings -- Achieve Top 10 Rankings with Free Tools In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. An SEO Checklist Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is:1. Use a keyword research tool to find profitable phrases (i. Search Engines 101 - Search Engines Explained What Are Search Engines?A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example, http://www.submittoday. SEO: The Good, The Bad And The Ugly I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum. Crash Course in Getting a #1 Google Ranking First, here's the rundown of some of the terminology I'm going to use -Inbound Links - Links coming into your site Outbound Links - Links leaving your site Cross Links - Links that you have "traded" with another site (ie, they've got a link from their site to your and you've got a link from your site to theirs) PR (Page Ranking) - Google's measure of how "important" your site isSEO Is Not DeadOk, now lets talk about what you really want to hear - how to get those coveted 1-10 ranks for your keywords. Remember this - SEO is not dead. Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings Introduction"Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. Reciprocal Link Exchange Management Software When shopping online for Link Management Software that can help create and automate your links directory, some important features that you should look for are as follows:The software should, Create the links page based on your own template. Allow addition or removal of links at the click of a button and have the links page rebuilt. Search Engine Optimization With Sitemaps I just wanted to share a little Search Engine Optimization experiment I ran to confirm the theory that Google likes content rich sitemap pages rather than just a bunch of links pointing to different pages on your site. I also wanted to look at a way of funnelling Google page rank to all the internal pages on my site as quickly as possible I have heard from a few search engine optimization companies that sitemaps are good ways of helping search engine spiders find all the pages on your site but have you every thought that using good quality sitemaps can also help your internal pages attain a very high Google page rank very quickly I was reading a Search Engine Optimization article about how Google likes pages with good quality relevant content and how they wanted to serve this quality content to their surfers. Build Link Popularity The Smart Way A Brief Introduction To Link PopularityAs webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines. The Search Doesnt End at Your Homepage In a recent report for a new client, I wrote: "Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind. 4 Tricks For Lightning Fast Indexing The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
