| ||
| ||
|
Search Engine Optimization | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Beat Google's Dampening Link Filter with SEO Articles
Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated. The Dampening Link Filter It seems that Google may have introduced something called a "Dampening Link Filter" into its indexing algorithm. I'll give you a layperson's overview of this filter, but for more intimate details, check out WebProNews. More and more people are realising the importance of links back to your site (or "backlinks"). For some time, companies have been engaging in all sorts of link campaigns designed to generate thousands of backlinks. Many of these campaigns haven't really paid too much attention to the context or lifespan of these links. And Google knows it. Because these campaigns are designed to artificially generate the perception of a site's importance - to trick the search engines into thinking they're important - it's been suggested that Google has decided to put an end to it. Apparently, there's evidence to suggest that Google has introduced a new link filter to dampen the effect of new backlinks. So if your link generation campaign has just created 500 links in a day from seemingly irrelevant sites, Google will suspect it of being artificial, and refuse to pass on the full effect of those links - at least for a while. Well, that's how the theory goes, anyway. It has been argued that you can avoid being penalized by this filter by generating links:
The wisdom of relevance and lifespan is already well established; the dampening filter is simply one more reason why people should start to heed it. Writing and submitting SEO articles for online publication is one way to do so. This article explains how SEO articles satisfy each of these three conditions. (For the basics of SEO article writing, take a look at How to Top Google by Writing Articles.) Build Backlinks Slowly Writing quality articles takes time. It's as simple as that. Even an SEO copywriter can't just bang an article together in a morning - it has to be well considered. It must be accurate, informative, interesting, well written, and topical. And once you've written the article, the real work begins. You then have to submit it to your favourite article submit sites. And as they all have different requirements and idiosyncrasies, submitting your article to 50 submit sites can take you all day! Once submitted, even the best articles will only be published gradually. A good article can be published 2 or 3 times a day for a week or two, then interest tapers off. But still, over the course of 6 months a single good article can be published hundreds of times! And remember, each time is a link. Build Backlinks From Relevant Sites As soon as you choose the topic of your article, you define the type of site that will publish it. All online publishers have an agenda; they want to generate traffic. Whether for commercial or benevolent reasons, they want particular kinds of articles for very specific audiences. Your article won't be published on irrelevant sites simply because the publishers of those sites get nothing out of it. Of course, your article may be published on sites that are only marginally relevant. For instance, this article may be published on general copywriting websites, advertising websites, web design websites, home business websites, etc. But the beauty of a well written SEO article is that you get to optimize it for the keywords that you want to rank for. So even if the keywords on the publishing site don't quite match your own target keywords, the page containing your link (i.e. your article) does. What's more, you even have the power to optimize the links themselves. For instance, as an SEO copywriter, I can distribute backlinks throughout my article that use my target keywords as the link text (e.g. "copywriter", "SEO copywriter", "advertising copywriter", and "website copywriter" ;-). Some submit sites don't let you do this, but most will - at least in the byline. And one other thing - other people link to good articles. This can increase the Page Rank of the site containing your article, which, in turn, can increase the page rank of your own site. It's a win-win situation! Build Backlinks With a Long Lifespan The quality of your SEO article determines the lifespan of your backlink. Write a very helpful article, make it easy to read, and choose a topic which isn't going to go away in a hurry, and your article will stay online for years. In any event, most publishers tend not to clear out their article libraries simply because it's better for them to have lots of content available to both readers and search engines. Conclusion While it's no new phenomenon to SEO veterans and SEO copywriters, the writing of SEO articles to generate backlinks is a tactic which offers much in the way of ranking. The possibility of a Google dampening link filter simply increases the value of that offering. Happy writing! * Glenn Murray is an advertising copywriter and website copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.
MORE RESOURCES:
Search-Engine-Optimization - Google News |
|
|
|
RELATED ARTICLES
How to Succeed with the Search Engines The Cold Hard Facts?.. An Easy Way Not to Get Banned by Google Strategic search engine optimization involves far more than keyword research, META tags and content.If you want to mange an SEO program, you need to be aware of any issue that can affect your success. Dont Focus Too Much on Your Internet Business Website Ranking No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website. How To Improve Your Search Engine Ranking With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines. The Best 7 Steps To Get A Top Google Ranking Guaranteed Google returns more search results then any other search engine. Clearly if you can get a Top Ranking in Google you will drive highly targeted traffic to your web page. Link Popularity: Why Its The Best Investment You Can Do For Your Business More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago. The Changing Face of Search Engine Optimization With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other. Link Building in Light of Vision-based Page Segmentation The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly Getting your website listed in Google quickly simply requires that you know what Google is looking for and how to apply that to your site. Fortunately, what Google is looking for is pretty easy to understand and use in your marketing plan. Google Patent Application - Linking The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data. Recommended Tools When You Put On The SEO Cap For Your Web Site The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. Were You Bamboozled by Google? It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. Youve Got The Power, Why Arent You Promoting It? Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.If those are all true then knowledge is power right? Wrong, knowledge is only power if applied. Can Google Really Deliver Country Specific Searching? This is a serious matter, can Google really deliver top quality search results for other countries? The answer so far is "sort of". In this article I will use Canada as an example of the quality or lack of thereof, that is delivered by Google's search results. Getting Noticed by Search Engines We all, meaning us webmasters want to have the best and top-rated website. But how do we get there? We start linking and submitting. Guide to Search Engine Optimization What is Search Engine Optimization?Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases. Link Horse Trading For The PR Challenged After 105 days Google finally updated PR. And it's about time. Search Engine Optimization: Site Structure and Popularity In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components. Getting To Know Google Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.I have to be brutally honest and relay that our friendship hasn't always been rosy.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
