| ||
| ||
|
Search Engine Optimization | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
SEO Expert Guide - Conclusions (part 10/10)
As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely. By way of conclusion, therefore, I would like to (i) summarise the time/spend/effort (=cost) and value trade-off for each area I have covered, (ii) highlight from that you top five areas of focus and (iii) give you some migration tips for how to cut-over to your new, optimized site. (a) The cost/value tradeoffI have listed all the SEO and promotion techniques covered in the guide below, rated them for cost and value, then sorted them on a score (which is a product of their value and cost): URL name Optimization - Low Cost - High Value (score 9) Domain name Optimization - Medium Cost - High Value (score 6) Navigation, Internal Links and Site Map Optimization - Medium Cost - Medium Value (score 4) Page Text Optimization - High Cost - High Value (score 3) Metadata Optimization - Low Cost - Medium Value (score 2) Reciprocal Inbound Links - High Cost - Low Value (score 1) (b) Your top 5 prioritiesFrom the list above, you should discern that your priorities should be the site-wide techniques of Domain name Optimization, URL name Optimization, File extension Optimization, the page technique of Title and Heading Optimization and promotion techniques of Article Submission and Blogs and RSS. Ok, I know that's six, but who's counting? These methods produce the best return on investment overall. (c) Some notes on MigrationSo you have followed my advice and built a totally new site. However, your old site is not totally without merit, right? Some sites link to it and some customers have bookmarked it. You might even have a modest Pagerank on one or two pages. So how do you migrate to your new site without losing these hard-won benefits? Meet 301 and 302 Redirects. When a browser/agent/spider requests a page or URL, the web server where the page is hosted checks a file called '.htaccess'. The '.htaccess' file can be modified to tell spiders that the page has either temporarily moved (302 redirect) or permanently moved (301 redirect). It is usually possible to implement redirects without messing with the '.htaccess' file directly, using your web host's control panel instead. From a search engine perspective, 301 redirects are the only acceptable way to redirect URLs. Although Google can handle 302s, the other engines struggle with it. In the case of moved pages, search engines will index only the new URL, but will transfer link popularity from the old URL to the new one so that search engine rankings are not affected. So where you have pages with decent PageRank, use your control panel to place a 301 redirect to the equivalent new page. I would let this run for 6 months or so, then delete or archive the old pages altogether. (d) Some final wordsI hope you have found my SEO Expert Guide useful and enjoy some positive effects over time in your search engine results and web traffic. Be patient! Results can take a while to feed through (particularly as search engines take longer and longer these days between major updates). Do send any feedback you have to david@viney.com and check back every so often for updates. I plan to make available for download a copy of the guide in eBook format later in 2005 (at a nominal price). Navigate the guidePrevious: SEO Expert Guide - Ongoing Monitoring of Results (part 9/10) Back to index: SEO Expert Guide - Index of Contents About the author:David Viney (david@viney.com) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation. Read the guide at http://www.viney.com/DFV/intranet_portal_guide or the Intranet Watch Blog at http://www.viney.com/intranet_watch.
MORE RESOURCES:
Search-Engine-Optimization - Google News |
|
|
|
RELATED ARTICLES
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites. Creating Search Engine Friendly Web Sites With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it. 10 Costly Search Engine Mistakes to Avoid If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. The Changing Face of Search Engine Optimization With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other. Link Reputation - How to Improve Search Engine Rankings One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages. How to Google; or How to be Easily Distracted I set out with the intention of writing a self improvement type article with an original temporary working title of 'How To Overcome Fear'.Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives. How to Get a Website Indexed Fast Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean. Increase Your Link Popularity for Free Among the many things you need to worry about for high search engine rankings,link popularity is among the most important. Link popularity refers the how many other websites on the internet link back to your website. SEO = Search Engine Optimization, tips on successful page ranking One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags. Search Engine Traffic Myths, Time Wasters, and Pitfalls Everyone wants to increase their rankings with the search engines and because of this there is a ton of information available on how to go about it. Unfortunately, while some of this information is real, there is just as much or more information that is outdated, wrong, and a complete waste of time, money and energy on your part. Why is Search Engine Optimisation Expensive? Many of our customers (http://www.internet-marketing-australia. Link Building Services In today scenario when we talk about Search Engine Optimization, we also talk about one of the most important aspect of SEO, which is Link Building. But there are different types, aspects and limitations of Link Building, which would be discussed now under1. The Need of Popularity In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites. Wordtracker Wisdom: Common Keyword Questions and Answers One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting the right audience to your Web site. Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem. Getting Your Site Seen By Search Engines Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results?Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand how search engines add sites to their database. Page Rank - A Quick Overview for Beginners Page Rank (PR) is a specific value for a website page given by Google. It is Google's measure of the importance of a certain site page. History of World / Regional Search Engines and Directories Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. 3.5 Reasons You Need To Forget About Search Engines Have you ever stopped to think how much time is taken up over the course of a year just by that niggling thought at the back of your mind;"Am I on the first page?"I bet it if you counted up all the times you did it you would be looking at hours, maybe even days! But are search engines really that important to the success of your website? No, they're not - here's why.. Search Engine Optimization - Enhancing Web Site Visibility I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
