| ||
| ||
|
Search Engine Optimization | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Possibly The Biggest Misconception About Ranking Well In The Search Engines
Onpage search engine optimization are things that you can change ON your webpage. * Title tag * Header tags * Bolding, Italicizing, Underlining * Alt image tags * Meta Tags * Etc. Offpage search engine optimization comes down to basically 1 thing, which websites are linking to your wesbite and how they're doing it. * Anchor text uses in your link * The title of the page your link is on * The page rank of the page your link is on * The "theme" of the website your link is on * Etc. By now, I'm hoping you see that it's the offpage search engine optimization factors that will get your website to the top of the search engines. Again, the onpage factors are things you SHOULD do, but are not nearly as important as the offpage factors. Ok... Let me show you why. Let's analyze a website! In this example I'm going to analyze the #1 ranked website on Google for the search term "click here". First, let's go to Google and enter "click here". You'll notice that the #1 ranked website is www.adobe.com. That's interesting... Now, why would adobe.com rank #1 for that search term? I would think adobe.com would rank well for terms like: * graphic design programs * create printable documents * web design programs * and other keywords related to what they sell... A few things that you should notice by looking at the picture above. 1. The word "click here" isn't in the page title 2. The word "click here" isn't in the URL of the website. 3. The word "click here" isn't even in the description listed by Google! Now, let's click on the listing in Google and check out the actual webpage. Now, get this... The words "click here" aren't even on the webpage, anywhere! If all of those onpage optimization techniques that many SEO companies talk about were true, then don't you think a different website would rank #1 for this term? Onpage optimization factors like: * keyword density * keyword prominence * keyword proximity * bolding, italicizing, underlining * etc. are NOT critical to worry about when trying to rank well for a search term. Yes, you should spinkle your keyword throughout the webpage and do the other onpage optimization techniques I've taught you in previous lessons, but again, I really want to drill this into your head. It is the offpage optimization that will increase your rankings in the search engines; specifically Google, Yahoo, and MSN. Then why exactly does adobe.com rank #1 on Google for the term "click here"? Let's do some website analysis on this adobe.com. I'm going to use a software product called SEO Elite to do this, but you can analyze the website manually if you choose to do so. I prefer SEO Elite because it only takes a few minutes, as opposed to several hours. 1. First, we'll select radio button 1. 2. Next, we'll enter the URL from Google into step 2. (http://www.adobe.com/products/acrobat/readstep2.html) 3. Next, we'll select Google from the list of search engines. 4. Finally, click "ok" to run SEO Elite. When it's finished running, let's click on the "report view" tab to view some of the results. The first thing you should notice is the Google Page Rank of all of the pages linking to adobe.com. If you click the column heading within SEO Elite labeled "Google PR", it will sort the column in descending order. You can see that the pages linking to adobe.com have an extremely high Page Rank. Any website with a Page Rank of 6 or higher are VERY high page ranks. There are only a handful of PR9 websites on the entire internet and a few are actually linking to adobe.com! Next, let's click the "analysis view" tab. If we click the column heading titled "anchor text", it will sort this column in descending order. We can quickly see that the words "click" and "here" are within the top 10 words listed in the left hand column. Remember, the anchor text column will show you the number of times the word in the "Word" column appears in the actual anchor text of the link pointing to adobe.com Anchor Text: Example) Click here to download Adobe Acrobat Reader... "Click here" is the anchor text in the example above. So, by looking at the analysis above, we can see that the word "click" appeared in 16 of the links pointing to adobe.com and 6.8% of the total links pointing to adobe.com contained the keyword "click". The keyword "here" was found in 34 links pointing to adobe.com and appeared 14.5% of the time. Reason adobe.com is ranked #1 The main two reasons that adobe.com is ranked #1 for the keyword "click here" is because: 1. The websites linking to adobe.com are very quality (have a high Page Rank) 2. The websites linking to adobe.com used the keywords "click" and "here" many times in the anchor text of the links linking to adobe.com There are a few other offpage optimization factors that help adobe.com to rank #1, but those are the main two reasons. I hope you can clearly see the power of offpage optimization (linking). So, the next time someone asks you what the proper keyword density is, the proper keyword prominence, the proper number of times you need to bold, italicize, or underline a keyword on your page... You can tell them that onpage optimization is NOT critical when ranking well for a given search term. Until next time, happy optimizing! Brad Callen - Professional SEO and creator of the powerful Web Promotion Software, SEO Elite Get my FREE SEO Blueprint (PDF) by cicking the link below. It's 60+ pages of power packed information that will show you exactly how you can easily dominate the search engines, guaranteed... http://www.seoelite.com/Articles/FreeSEOBlueprint/
MORE RESOURCES:
Search-Engine-Optimization - Google News |
|
|
|
RELATED ARTICLES
How To Design A Search Engine Friendly Website There are many websites that fail to target their required traffic, even if they've had some search engine optimisation work done. One of the main causes for this is simply because the website isn't search engine friendly. See How The New Kicked Up Google Sitemap Can Get You Indexed Faster and Ranked Higher! Does Creating a Google Site Map and Telling Google About it get your Work at Home Business Web Page Indexed Faster? Google Visited My Home Based Business Web Page the Same Day I Uploaded my Site Map. It stands to reason anything you can do make it easier for Google to Index your Work at Home Business Online Business get a Google Ranking. 10 Minutes to Your Google Sitemap Google's calling your name.. Banned By Google And Back Again The date: 29th July 2005. The time: early morning. How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. Guide to Search Engine Optimization What is Search Engine Optimization?Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases. SEO for CEOs - Search Engine Optimization Unmasked for CEOs If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way? If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you. Do-It-Yourself Search Engine Optimization Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Yahoo Listing Still Worth It? In October 2002, the Yahoo! portal changed the way it delivers search results. In the past, the most prominent results were exclusively culled from websites listed in the Yahoo directory itself. How to Get Listed in Yahoo Within 48 Hours, Without Paying $299 First of all you need to get a blog. If you don't have one yet, you can get one for free by going to www. Search Engines The Masters Of The Internet Universe - Part 3 This is part three of the article series and deals with the paid inclusion and organic search results from search engines.We touched on the topic of Kibitzing in the last part, now we will deal with some of the new concepts in search engine submission namely Paid Inclusion and Sponsored Results. Alert Marketing - Get Google Search Results By E-mail Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. SEO Expert Guide - Proposition Development (part 2/10) It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them. The Google Sitemap For Idiots I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'. King + Queen = Royal Success Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Google Ban - How Not To Get Banned By Google! Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!With countless search engine marketing techniques being employed these days, and contrasting advice available all over the web, it is well worth ensuring that you do not 'over optimise' your site or use any techniques which will result in Google penalising your site.Although the main rule would be to create a site which caters for your audience, provides quality content and contains meta information which is faithful to your site content, you should always optimise your site code to aid in your search ranking efforts, but this should be done in moderation, and in line with the following tips. Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages! In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www. Increase Web Site Sales with a SEO Proposal - Part 2 Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article. Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site?Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business?One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engine to determine what your Web site is about. The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
