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3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw


Tip 1 - Hide And Seek

Do not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye. The tactic of having text on your page that is the same colour as the background, and is therefore 'hidden', will almost certainly result in your wanted poster being pinned up by most search engines.

Tip 2 - Your Website Is Not A Turkey

Do not cram your hands full of keywords and phrases and start trying to stuff them into your website's... pages. You need to have some phrases in there, yes, but don't overdo it. The search engine owners spend millions every year on their software so guess what - they know when you're trying to beat the system!

Tip 3 - Man vs. The Machines

Do not build your website for the search engine robots - build it for those squishy pink things - human beings! If you focus too much on having a search engine optimised site you can quickly lose track of why your website is there in the first place - to generate you business by people visiting it and doing what you want them to do. Would you create a new reception area in your office that was tailored specifically to the floor-waxing machine so it could get the best access? No. You would build it for people - do the same with your website.

Tip 3.5 - Don't Be A Bunny Boiler

Do not start pinning up pictures in your dark room of each search engine and then start stalking them by submitting your website every day, week or even month. Search engines hate this - if you over-step the mark you'll be well on the way to that blacklist.. You only need to submit your website to most search engines just one time - ever. Once it's done, it's done. Despite what some 'experts' might tell you - you don't need to constantly re-submit your site.

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MORE RESOURCES:

Sydney Morning Herald

Is Personalized Search Really Ending Search Engine Optimization?
Promotion World (press release), CA - Nov 25, 2008
Fear not my good web marketer, for search engine optimization is not dead, it’s simply being upgraded. The changes in Google’s personalized results have ...
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Google’s ‘SearchWiki’ Customizable Search Results Are Here eFluxMedia
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By Mark Jackson, Search Engine Watch, Nov 25, 2008 There are so many factors that go into a successful SEO effort that many people don't know where to begin ...


Midwestern Marketers to Gather for Search Engine Marketing, Search ...
MarketWatch - Nov 17, 2008
CHICAGO, Nov 17, 2008 (BUSINESS WIRE) -- Even in difficult economic times, search engine optimization and search engine marketing tactics can yield ...
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Internet Home Based Business - The Power Of Search Engine Optimization
American Chronicle, CA - Nov 21, 2008
Even if you are new in the online game, there are some basic search engine optimization techniques that you can consider taking advantage of. ...
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Search-Engine-Optimization - Google News

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