| ||
| ||
|
Search Engine Optimization | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Do It Yourself SEO
Internet surfers use search engines more than any other tool to find things online. Search engines rank their results using a complex formula that considers web page content, link popularity and other details. This is why you should Search Engine Optimization (SEO) your web site. First before you start you need to identify your keywords. It is critical that you know and understand the search terms surfers will use to find your web site with. If your not sure yet try thinking of search terms you would use to find your site. After you find your keywords make a list of about 50 (If you can find that many) keywords and target them. Next you need to identify your competition. Start searching with your site's targeted keywords and research the top ranked competing sites. Create a list of the top 10 to 15 sites and review each one of these web sites. While reviewing each of the competing sites look at the SEO methods that they use. Meta tags are thought by most to have little impact, If any at all, on your site's ranking, but is still recommend to use. It's better to be safe than sorry! The meta description tag is used to describe a web page's content to the search engines. Most search engines (Google, Yahoo!, etc) get the web site's description from the web page's content and not from the meta description tag. Write a description of your site here and make it short. The keyword tag tells the search engines what keywords are related to your site. You should place your main keywords here and add no more than 15 keywords. The Title tag is probably one of the most important SEO techniques today. Not only will the search engine's spider see this, but also the surfers. Place your main keywords in it and be creative. Don't make it longer than it needs to be. Keyword density is a key part of SEO. On each page write approximately 200 to 500 words. Write it with your targeted keyword phrases. Remember not to over due it and get banned from the search engines for spam or make your visitors hate you. Put your keywords in bold and in the heading tag. Try to get a density of 5 to 15%. If your not sure what you keyword density is try using http://superiorwebmaster.com/webmaster-tools/page_primer.php. Search engines will not only use links to find new sites, but they'll count each link to a site and use this to determine how popular that site is. What you want to get is quality links. These links should come from web sites that are related to your topic. Don't exchange links with every site you can. Take time to check each one before exchanging links. Make sure they are a clean and professional site. Look to see if they use spam. Other thing to consider is to make sure HTML is valid. Spiders are somewhat like the browser you use, they read the HTML to display the web page. If your HTML code contains errors, spiders might not be able to find the content on the page. Although most spiders will try to correct minor errors in HTML code, it could still hurt your ranking. Visit w3.org to have your HTML code validated. Matt Colyer is the owner of the Superior Webmaster. He also is a php, CGI and ASP developer.
MORE RESOURCES:
Search-Engine-Optimization - Google News |
|
|
|
RELATED ARTICLES
SEO Tips for Google Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. 13 Tips For Good Search Engine Placements When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.1. Ten Steps To A Well Optimized Website - Step 4: Content Optimization Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. Why Does The Link Page Have A PR Zero? For beginners, link exchange campaigns can be a minefield of problems. For example, here is a question I was asked:"Hi Andy, I have noticed that a lot of sites that request a link exchange from me may have a PR 5 or 6 on their home page and when I click through to the links page there is a PR 0. Beating the New Google AdWord Rules with Blogs and RSS When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.Since then, Google Adwords has become one of the main traffic generation tools for most affiliates. Do-It-Yourself Keyword Optimization The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. Use Keyword Articles for Search Engine Optimization Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result. How to Get the Best Deal on Your SEO Project If you own or manage a business Website, chances are you are at least somewhat familiar with the concept of search engine optimization (SEO). You may have read any number of books and articles on the subject and possibly given it a try yourself. THREE Secrets to High Search Engine Rankings the Easy Way! Let me guess, you've read article after article on how to FINALLY get your site ranked at the top of the search engines. In fact, your mind is probably spinning with info and now you are just flat-out confused. Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem. Going To Market: Keywords and Backlinks, Part 1 As I waded into the 'Make Money Online' waters on the Internet, I felt I needed to do some research on what keywords might help me generate traffic for my websites. I am very, very new to this whole Internet marketing arena but at the simplest level it seems that the keys to generating income are:Blog >>> Choose Target Keywords >>> Write Articles Incorporating Keywords >>> Create New Pages For Articles >>> Link Article Pages To Blog >>> Link Article Pages To Each Other >>> Populate All Pages with PPC Links >>> Submit Articles To Outlets >>> Submit All Pages To Search EnginesDid I say it was simple? As I said, I am new to this area so there may be a step or two (or 5, or 10, etc. The Google Sandbox Explained Introduction The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004. Google Search Algorithm Patent Application Creates Spring Buzz! Google applied for a patent on their ranking algorithm as of 15 months ago on December 31, 2003 and that application was posted on March 31st at the US Patent Office. It got the discussion forums buzzing this weekend. Work With The Search Engines - Dont try to Outsmart the Search Engines Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. London Bombings and Number Patterns Firstly, let me say that I am sure all our thoughts went out to the victims, their families and friends of these bombings, and other incidents where innocent people lose their lives. Secondly, an SEO ezine is not the place to debate the rights and wrongs of such events. Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools This is the second part of an article series in which you'll find many tools that you can use to monitor your site's search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines. Designing a Better System for Search Engines Designing a Better System for Search Engines and Information Distribution, information and knowledge are power. Having run out of things to study today, I thought about Researching and Research. Optimize Your Website or Get Lost In The Crowd! It used to be that designing an attractive website to promote your company and products was fairly straightforward. After you designed your site and built a few keywords into the code, you would simply submit the site to the search engines or a directory, grab an iced tea and wait for the traffic. How to Get the Ranking You Always Wanted! Is your web site well ranked (In the top ten search results) in the results? If not, you need to read this and get the ranking you always dreamed of getting with your web site! I will show you how to get your web site a top ten ranking in the search engines with these few easy-to-do steps.Site Design - The web site's structure will decide how the spiders read your web site and the speed of them indexing the web pages. Link Popularity: Why Its The Best Investment You Can Do For Your Business More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
