| ||
| ||
|
Search Engine Optimization | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Google Slavery...Old Habits Die Hard
For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches. The term "natural search" is to distinguish true searches, as opposed to paid advertisements which appear in the search results for many search engines these days. I guess you can't really fault the search engine companies from wanting to make some money (actually, BIG money) selling ad space, but the debate over the virtues of natural search versus paid advertising search is something that could take up a very large book and still have no clear resolution...much like arguments revolving around religion or politics. Like most people that have been working as online home business entrepreneurs for a few years, I was strongly conditioned to the need to "feed the 800 pound gorilla" of the search engine world. Basically, "if Google didn't love you", it was very difficult to get any meaningful natural search traffic to your website. Since Google was actually the search engine that was serving up the results for most of the popular search portals, if Google didn't look kindly upon your site and rank you well, you would not be ranked well for most of the high traffic search sites on the Internet. However, the search landscape changed dramatically early in 2004 and things have been very fluid and interesting since that time. Its not that Google has stumbled, or become ineffective as a search vehicle, its just that major players like Yahoo and Microsoft (via MSN) have decided to make a major thrust into the search business. Having been firmly conditioned (since shortly after 1998) that Google was the "supreme deity of search engines", I took the highly publicized search entries of Yahoo and MSN with more than the proverbial "grain of salt". Throughout a very recent two month period, one of my websites occupied the #5 position on Google, Yahoo, and MSN for a very popular and important (at least in my line of business) three word search term. This situation provided an opportunity to measure the current popularity of each of these three search providers. If asked "before the fact", I would have guessed that Google would still be the overwhelming #1 search choice and that Yahoo and MSN would be distant #2 and #3 choices. Therefore, I was somewhat surprised by the results that were tabulated during this recent 60 day period. For the period in question, the search popularity results were as follows: Google: 34% Yahoo: 31% MSN: 20% All others: 15% Granted, the above results are for a single search term over a particular 60 day time period, but the results clearly show that Yahoo and MSN are already important players in the search business. Webmasters that stick to the old ways and focus entirely on Google are missing out on a lot of search traffic these days if they are not also well ranked by Yahoo and MSN. Kirk Bannerman operates a successful home based business and coaches others seeking to start their own home based business. Visit his website at Legitimate Home Based Business for more details.
MORE RESOURCES:
Search-Engine-Optimization - Google News |
|
|
|
RELATED ARTICLES
Driving Your Website through Google Sandbox What is Google Sandbox?Google Sandbox is applied on new websites, it determines the timing of site inclusion as well as ranking in Google search engine results (SERPS). This process could take up to 6-8 months, which could be against your plans causing frustration to webmasters. Link Popularity: Why Its The Best Investment You Can Do For Your Business More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. Increase Web Site Sales with a SEO Proposal - Part 1 You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. Google Local Search And The Impact On Natural Optimization With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access. The Two Most Important Things You Must Do For Google Top Ranking Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously. Going To Market: Keywords and Backlinks, Part 1 As I waded into the 'Make Money Online' waters on the Internet, I felt I needed to do some research on what keywords might help me generate traffic for my websites. I am very, very new to this whole Internet marketing arena but at the simplest level it seems that the keys to generating income are:Blog >>> Choose Target Keywords >>> Write Articles Incorporating Keywords >>> Create New Pages For Articles >>> Link Article Pages To Blog >>> Link Article Pages To Each Other >>> Populate All Pages with PPC Links >>> Submit Articles To Outlets >>> Submit All Pages To Search EnginesDid I say it was simple? As I said, I am new to this area so there may be a step or two (or 5, or 10, etc. Importance of Keywords in Anchor Text or Title Text Keywords are indisputably, the single most important element of an anchor text.First of all, for those who are still learning the ropes let us define an anchor text. Common Sense Approach to Search Engine Optimization Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:Stick to the big names: The two largest directories: Yahoo! (http://www. Analyzing Googles Backlinks Is Close To Worthless Linking for Fun and Profit Well actually, linking isn't fun at all. In fact, it's quite tedious. Why Pay-Per-Inclusion Search Engines are Dying A Pay-Per-Inclusion search engine is a service in which a search engine charges you a certain amount to spider and include your website in its database. For this fee, regular repeated spiderings are guaranteed, so you are sure to be indexed. Ten Steps To A Well Optimized Website - Step 4: Content Optimization Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. How To Write Effective And Unique Articles That Are Optimized for the Search Engines It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer. 7 Steps to Prepare You for The Local Search Bonanza At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market. SEO Quickstart - 3 Things You can Do to Improve Search Engine Rankings Right Now Increasing your search engine rankings should certainly be one of your main goals if you are looking to increase your targeted traffic. The reason for this is if you improve your search engine rankings, you'll increase the amount of visitors your website receives, and when you increase traffic to your site you are going to increase customers and sales. How To Stay One Step Ahead of the Google Dance It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines. Winning the Search Engine Wars! Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients. Search Engine Optimization and Web Site Usability Build a Web site and the people will come.Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. Google Rankings - Achieving a Top 10 Position in Google - Part 2 Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1 The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|