| ||
| ||
|
Search Engine Optimization | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines:
Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences. Free Search EnginesYou can submit your pages to these engines free, but be careful. You must make sure not to over-submit (submit too often) or you'll be banned and never get listed. Always check to see if your site is listed before submitting it. Pay-For-Inclusion Search EnginesWith this type of Search Engine, you pay to have your web site listed in their database. Pay-for-inclusion Search Engines (and the paid section of free engines) are a quick way to get listed in some major databases -- for a price, literally. The cost varies from engine to engine. The advantages are threefold:
Pay-Per-Click (PPC) Search EnginesPay-per-click Search Engines allow you to bid for keyword placement. For example, if one of your pages focuses on the topic of "fashion models," you can bid for the #1 (or any other number) placement on the first page of search results. You only pay when someone actually clicks on your ad. There's a catch, of course. The most popular keywords have become quite expensive at Overture.com (the first and biggest PPC engine) and are rising at the others. DirectoriesDirectories are different from Search Engines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in. Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines. The reverse is also true. Most Search Engines also provide directory results, in addition to their own search results. All of them use one of the "Big 3" -- Yahoo!, Open Directory, or LookSmart. Adapt Or DisappearThe difference between the types of Search Engines requires that you adapt your strategy to take maximum advantage of each engine. We'll help you with that. For a more detailed explanation of these Search Engines, along with specific strategies and mistakes to avoid, please visit My Home-Based Business Advisor . Terry Nicholls Copyright © by Terry Nicholls. All Rights Reserved. Terry Nicholls writes from his own experiences in trying to start his own home-based business. To benefit from his success, visit My Home-Based Business Advisor - Helping YOUR Home Business Start and Succeed for free help for YOUR home business, including ideas, startup, and expansion advice.
MORE RESOURCES:
Search-Engine-Optimization - Google News |
|
|
|
RELATED ARTICLES
Search Engine Saturation Tool - A Must Have SEO Tool Search Engines have become the soul of the Internet. They provide a means of aggregating, correlating, indexing and categorizing the vast amounts of content in the wild world of Internet. The Unethical SEO Myth "The use of black hat SEO techniques are completely unethical." Really? I completely disagree. How to Use the Google Patent to Get More Traffic According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change. Googles Back Door... Get Your Website Indexed Quicker! It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.This new system will revolutionize how marketers will now be able to submit an xml file of their website pages direct to Google and work along side the mega giant search engine to provide detailed information regarding the total amount of your websites pages and how often they are updated. The Disease of Google Banning: Are You At Risk? Definition:Google banning occurs when Google removes your site from its index and flags your domain as 'banned', so it won't spider your site anymore. It is actually a serious disease and may be even life threatening specially for small websites. Why Search Engine Optimization is Not Enough OK. So you've created a nice website with lots of interesting products and information. Commonly SEO terms and Jargon used by Search Engine Gurus What does all this SEO jargon mean.Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO's or Gurus are talking about. One Way Link Building Secures Long Term Ranking Results One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results. Search Engine Traffic: Winning With Content Targeted traffic is the lifeblood of any online business. The best source of free-targeted traffic to your site is the search engines. Why Top Search Engine Placements Never Move? #1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them.. What are My Chances to Get the First Place in Search Engine Listings? You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords. Google Patent Application - User Data As Part of Ranking Process In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results. The Write to Link Popularity Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had. Keep Your Web Site Content Relevant Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Optimizing For Visitors Not Search Engines Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Search Engine Optimization (SEO) - Fix Your OnPage! Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. Being dumped by Google? Learn how to avoid becoming a victim next time around! After Google latest update nicknamed "Florida", many webmasters discovered that their traffic plummeted.What happened?More importantly what can you do about it?And what will Google do next?What happened was that Google made an algorithm change on how they rate web pages. The Reality of Search Engine Submissions Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies. Why Optimize Your Site For Search Engines? Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return. An SEO Checklist Search engine optimization is on every webmaster's mind these days. Achieving a favorable ranking for the right keywords can mean a steady stream of targeted traffic to your site, and all for free - that's hard to beat.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
