| ||
| ||
|
Marketing Information | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
The Death of Product Packaging as We Know It.
It used to be you that if you had a great product you put it in a package and voila! . . .someone would come along and buy it. That is not the case any more. The package not only has to protect the product and allow for its tracking, it has to sell it too. Most importantly, the package has to capture someone's attention in less than three seconds. Consider the last time you went shopping. Were there any new products that jumped at you off the shelves? With smart packaging there is an embedded chip that says "buy me" every time someone walks past your product. Seriously, that will happen in the future, but right now smart packaging is confined to a few interesting innovations. What smart packaging innovations will impact you and your product? It depends not only upon your target demographic but where you plan to sell your product. Packaging 101 simply doesn't make the grade any more. Ask yourself some important questions that will help you build your package brand. Who is your buyer? This should get you started thinking about who you are packaging your product for and their expectations. No matter who the ultimate customer is, the package has to "sell" them on buying your product. If you haven't taken the time to "think like a customer" your product won't be flying off the shelf. It will be dying on the shelf! Got packaging problems? I can help. I teach people how to package products consumers will buy. I'm on top of the packaging trends and technologies that influence how and where we shop. Get insights from the top expert in consumer product packaging. Want to know the hottest packaging issues? Need a dynamic and interesting speaker for your next event? Contact the Packaging Diva @ packagingdiva@aol.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
How To Start A Mail Order Business The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail. Increase Sales With Travel Incentives Today's business environment has changed dramatically over the past 10 years, it can be a tough task to make a sale. Just being aggressive doesn't cut it any longer. The Dare-To-Be-Different In Marketing Checklist There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. How To Perfect Your Marketing Message! When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science. Service Marketing - A Relationship Building Approach Can we imagine a place in the world today without a marketing activity. It looks remote. Second Dose Of Marketing Vitamins Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. What Is Multi-Level And How Should It Be Worked Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word. Turbocharge New Sales with a Marketing Database What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list.You've heard the old adage, "It's 5 times easier to sell an existing customer than to find a new one. Top Four Marketing Secrets of Building a Professional Practice Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can't make it. Spice It Up! Rib Festival Teaches Us About Product Value The Rib America Festival is a fun filled family event featuring award winning BBQ and live entertainment from national, regional and local talent. Each rib cooker features their very own special cooking strategy and recipes that make for a truly unique food festival experience. Packaging Made Frozen TV Dinners Possible I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries. Loyalty Cards - Tips To Consider Before Committing To One Loyalty marketing has been around for as long as retailing - attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.With the growth of larger stores, a relatively new marketing component - the loyalty card - has been added by many retail outlets. Sell More Online By Offering a Big Fat BONUS! I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. What to be Successful? Marketing Makes the Difference When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing. Find the Goldmine Within Your Business Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it's your customer base! But is it all of them? No - definitely not. Fundamental Strategic Marketing Mistakes to Avoid This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc. Five Joint Venture Marketing Skills A Small Business Owner Must Have Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time. The Path To Your Prospects Wallet Begins At His Heart You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. Competitive Research and Google It all started out with an email message: "I am starting a new one of a kind company ..
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | Traffic Building
| Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|