| ||
| ||
|
Marketing Information | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
5 Tips on Establishing Yourself As An Expert In Your Community
Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire ways to get visibility in your area. 5 Tips on Establishing Yourself As An Expert In Your Community 1. Get to know your community. In my county there are two very large retirement communities. There is a lake with an association. I am in Southern California, so the beach is close. There are sailing clubs and surfing clubs. There are athletic clubs. From the list you generate, find what excites you. What could you write about and speak about with enthusiasm? Every one of those choices has a very specific niche that could be targeted. 2. Take this information and create a written report. What would your target audience like to hear about? The retirement community would love to hear about arthritis research, or new facts regarding longevity. Don't get too technical, but do not assume your audience does not know anything about the subject. My father had sciatic problems and knew all the latest research from doing internet searches. Make it interesting and very specific for your target audience. 3. Contact the appropriate organization. If your audience is the surfing community, find all the clubs and associations having to do with surfing. Find out if they have a newsletter and submit your article. Inquire about writing a column. You do not have to make your article or report lengthy. Appeal to the mindset and really think about what problems they might have and offer a solution. Establish yourself as the person to go to with xxxxx problem. You are the expert! You are familiar with the problem and you have a solution. 4. Take your article or report and turn it into a presentation. There are so many opportunities everywhere to do public speaking. There are clubs and associations that are begging for speakers. Does the organization you submitted your article to have meetings that have guest speakers? Do not limit yourself to thinking you have to do the standard Basic Chiropractic 101 speech. You do not have to educate them about chiropractic. You are there to establish yourself as the expert in your niche. 5. Contact your local newspaper and send out a press release. Let the paper know where you are doing your presentations. This is another way to raise your level of expertise in your community. *Remember that all of these are designed to establish yourself as a credible expert in your field. Your intention is to attract patients by planting seeds. They may not have the specific problem you are addressing at that moment, but if they should, they will have your card and remember you as the one with the expertise.* Call now for a business consultation session valued at $100.00. Learn how coaching can jumpstart your practice! Nancy Heimstra, D.C., Life Coach 949-595-4341 http://www.coachnancy.com @ spirit-alchemy.com
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Marketing And Patience "Get your positioning and your programs implemented properly, and the numbers will come. But you've got to have some patience. Flesh Eating Spiders And Other Marketing Horrors After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies. Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand Giving away free bonuses is an important website marketing secret that can ignite your sales.1. People Pleasing Postcards Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. It won't get lumped in with all the direct mail envelopes that people toss without opening. Resume Writing Service Marketing Marketing A Resume BusinessWhen starting a resume business, your marketing campaign is the most important aspect of your business plan. Without clients being able to find your services, you will not have orders! We suggest starting out with local advertising. Your Elevator Speech - Have You Updated Yours Recently? Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do?Every great elevator speech needs to answer these key questions:1. Who am I? (introduce yourself)2. Timing and the Right Product Will Make Your Dreams Come True Are you looking to erase your debt, buy that new luxury vehicle, or impress that special person?You can, if the timing is right and you market a product everyone needs!Here's a blueprint that outlines the 6 steps to start earning big money today.Step #1: Find a product everyone needs. A Complaint? It's a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows A Complaint? It's a Compliment!What made you mad last week?In the past week, how many times were you upset by something? What action did you take? Complain to the neighbors, make a snide remark to a co-worker, post it on a list or email a group? Did you just gossip or did you try to make it into a positive experience? They say we complain to ten people for every one compliment about a product or service.Did you call the manager of the company, write the company president, email a suggestion for improvement? Probably not. Postcards: Awareness Tool or Selling Tool? Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in. Whats Your Marketing Attitude? Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. People Do Business with People They Like People do business with people they know and like! In my networking classes I have been saying this for six years. Can't say I was the originator of it, yet it appears people are catching on. When, Why, and How to Use Mailing Lists Mailing lists may be the cause of more heartbreaks than anyother single factor in mail order. A poorly chosen list, a weakmailing and the high cost of mailing to a list can tax theoptimism of a new dealer very, very quickly. Make More Money with Marketing Metrics Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4 Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":4. Engaging the "Senses" You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons. Selling To Your Affiliates While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits What is Upselling?It means pre-selling any additional features of your products and services even before your customers make a purchase.For example, let's say you're selling a computer with a 15" monitor for $600. Does Your Marketing Pass This 10-Point Test? Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results! Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. The Battle of Positioning -- Altruism or Paranoia? Competition in the past has embodied such beliefs of "kill or get killed" which has fostered paranoia with many individuals and companies. Our competitive thinking has been to: defend, hoard, knock off competition, defame and win at any cost. A Simplified Marketing Plan that Works! When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | Traffic Building
| Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
