| ||
| ||
|
Marketing Information | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
7 Simple Marketing Tips
Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business. Tip 1: You can constantly improve the effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move it to the 80 percent group and start testing something else in the 20 percent category. Tip 2: Customers are usually receptive to more offers from you immediately after they buy. Follow up every sale with another offer for a product or service related to the one they just bought. Many will accept your offer ...producing an easy sale for you. Tip 3: Make your sales presentation more believable (and more effective) by converting general statements into specific descriptions. Instead of "quick and easy", explain exactly how quick and how easy. Also, reduce round numbers like "15 pounds" into specific odd numbers like "13.7 pounds". It sounds more authentic. Tip 4: Most people are more interested in getting value for their money than in getting a bargain. Find some low-cost ways to enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up. Tip 5: Search for and test some alternative marketing methods you may be overlooking. That's how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site. Plus they conceal her marketing efforts from competitors who can see (and copy) what she does online. Tip 6: You can make your sales message more effective by presenting everything in terms of the benefit it provides to customers. For example, don't just list testimonials from satisfied customers. Point out that those testimonials prove you have an established history of delivering what you promise. Tip 7: Include a Questions and Answers page on your web site with the answers to frequently asked questions. It enables prospective customers to get instant answers to their questions ...and reduces the number of questions you have to answer yourself. Plus One More... A Bonus Tip: Avoid making any sales claim that sounds exaggerated ...even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level. Each of these marketing tips reveals a simple, proven tactic you can use to boost your sales and profits quickly. All 7 are easy to use ...and have proven highly effective for any type of business. Copyright 2005 Bob Leduc http://BobLeduc.com Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
5 Steps To Help Fail-Proof Your Growing Service Business Business startup and failure rates are scary.. Free Publicity for Restaurants One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television Weather Persons' Day! Bet you didn't even know such a day existed, but it does, and it can give you free publicity. 10 steps to promote your business 1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly - relatives, friends, ex-colleagues etc. Growing Your Brand Assets Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford. Provacative Research Works If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results.By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. Marketing Got You Stumped? It's not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren't working. Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.I'm also still waiting for my father to have a discussion with me about the facts of life. Get FREE Web Tips From Your Competition I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. Where to Find New Customers Using B2B Direct Mail The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. Networking Basics Turn Yourself Into A Profit Making Giant I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. Guerilla Marketing Lesson 2: Why Do People Call Me? Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has a huge impact on you. Referrals . . .The Secret Weapon Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Take It To The Customer In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. Burnout Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60-80 calls to make per day, but it seems as though I cannot stay focused long enough to make even 50 phone calls. How To Create Urgency So People Buy Now .. Uncover Your Hidden Markets Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments. Give It Away Now - The More You Share, the More You Sell! Give away your knowledge, and you'll make money. How does this work? Isn't this counter-intuitive? Let's think about this. Direct Mail Still Works! Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Direct mail marketing continues to be one of the leading methods for effectively reaching prospective customers because it can be focused, predictable and economical. How to Market and Protect Your New Ideas The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Modern Marketing With Postcards Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | Traffic Building
| Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
