| ||
| ||
|
Marketing Information | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
The 3 Unknown Steps of Marketing Success
To be your own marketing expert you first need to know where to begin. It's no good learning how to be a good copywriter, if you don't know what medium is best to promote your work through. So the first step of marketing success is understanding what strategies are available for you in your business. From my own years of research I have found 74 different ways to generate a potential customer for every industry and that doesn't include the dozens of ways to generate inquiries online. The 74 strategies are all used for offline promotion. I'll just share with you a few of the best, yet least known strategies here below. Do you know what strategic alliance, host beneficiary and proactive referral strategies are? What about piggyback invoice mailings, reverse host beneficiary, invitation closed door sales, loyalty programs and school newsletter ads? Of these strategies the ones I like the best are proactive referral systems, where you offer an incentive to your customers soon after they buy, to refer other customers to you and promote this through a letter to your customer within days after buying. This works a treat! One of my other favourites is a strategic alliance whereby you find a business that has a similar target market to your own and you meet with them to agree to send customers to each other. This could be with business cards, brochures, special coupons with offers on them or simply by using a verbal recommendation. I've had clients of mine grow by 150% in 9 months with no advertising cost at all over that time with strategic alliances. It costs nothing, you only have to do work once and you can make money from it forever. How can you beat that? When you have a strong alliance going, you can take it another step with an endorsed mailing whereby the business owner promotes your business to their database in the form of a letter. You can also use a host beneficiary where you talk to another business owner about mailing their database of clients where the letter talks about your business, telling them how great you are and including an offer to buy from you. You can work on a commission structure or simply reciprocate the favor with your own business, which is called a 'reverse host beneficiary'. So that's step one of marketing success, becoming aware of many of the hundreds of marketing strategies that are available to you to promote your business. Step 2 is knowing which out of all the hundreds of marketing strategies are best to use in the order of most effective first. This takes real skill and its what great marketing plans are all about. Too often in small business the owners throw away thousands of dollars on marketing with little to no hope of return. I don't know of many small businesses that can afford to throw away money on marketing that may not work. In business you always have time or money to promote your business and sometimes both. Deciding which strategies to use in order of best first depends on what's happening with your business right now. Sometimes (usually) its better to work on increasing your conversion rates and sales skills than it is to spend money on generating new inquiries. And before sales skills it's a good idea to try putting your prices up 10%. I guarantee you'd be amazed if you knew how many business owners I have persuaded to do this and the incredible profit results that have occurred as a result! This strategy again depends on your industry and advice from a great marketing person can help you to decide if it should be high on your priority list. So once you become aware, with some research of your own, what strategies are available to you to promote your business, then you've understood which strategies are best to put in highest priority order, then you're ready to start research on the best ways to express your businesses products or services with powerful words and copywriting. Again this step is a real science but reading books on the top authors in the world like Joe Vitale, Claude Hopkins and John Caples makes a huge difference. Or you can find yourself a great marketing person who can teach you to do it yourself. The choice is yours (I recommend being taught as then you have the skills forever, and you know your own customers better than anyone). Personally, I've found when you get your marketing priorities right, in the best order that's right for you, 50% and higher growth in 6-12 months in profit is quite achievable and common, whatever your industry type or situation. So there you have it, the 3 major steps to create your own marketing success. Start with finding out what you don't know on your own steam, or from an expert in marketing... its always a great way to get started. Tim Stokes is a business builder who trains people in how to market their own business. His results with clients are extroardinary with many making thousands of dollars profit per promotion without Tim's ongoing assistance, just by applying what he teaches them. To find out more about Tim's business and marketing education programs go to http://www.bbms.com.au
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Top Five Tips for Marketing that Gets Results When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed to effectively address the following:Tip #1: MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELFWhat looks good to you is not necessarily effective for your desired audience. Do your market research and test your strategies on your target market. Maximize Your Lead Generation Efforts by Recycling Your Leads The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team. Lack Of Business Isnt Always The Problem When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't always the case. How to Use Flyers to Increase Your Business What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Direct Mail Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600 or £6000, I can show you how it's done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now. The Power of a Survey How many times have you been asked to participate in a survey? If you are anything like me then the answer is probably hundreds. I am often being stopped in the street and invited to take part in a survey that will only take a few minutes. Be Prepared for Marketing For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. CRM System: Give Meaning to Your Data A customer relationship system (CRM) system uses technologically-driven strategies to assess customer needs and buying behavior. This allows businesses to market their products and services more effectively. Attracting Clients With Ease Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them. Comprehensive Marketing Details Not Found in Beginner Books If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. Second Dose Of Marketing Vitamins Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Quick and Instant Marketing Soup Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. Tricks of the Trade: Design your Booth for Maximum Impact The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. Connecting With Your Clients Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers. Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results! Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. Specialized Mailing Lists Make All the Difference If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists - who to mail to - so that your mailing efforts aren't wasted. How to Put the Profit Producing Power of Couponing to Work for You Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. Meaning and Marketing -- The Links You know who you are and what you want and what it means or will mean for you to be FULLY ALIVE and you also know that you can change it it -- your definitions. If you don't, you will. Promotional Pen - A Pen by any other Name? Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Marketing: Can I Trust You? We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | Traffic Building
| Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|