| ||
| ||
|
Marketing Information | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Renting Your Mailing Lists to Others
RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING LIST TO OTHER BUSINESSES ? Mail order dealers are always looking for more people to send their offers to. You'll find this out in your own business. Besides sending your offers out to people who answer your ad, you can expand your business by doing mass mailings to lists of people who have responded to offers similar to yours. You can make extra profits by renting your customer list to other dealers. Take note of the term "renting." Too many people use the terms "buy" and "sell" when talking about mailing lists. Mailing lists are rented, not bought and sold. When you rent a mailing list, it is for onetime use. Any customers who order from you can, of course, be added to your permanent customer list. But you shouldn't send out more than once to a rented list. This is unethical, as it robs the owner of the mailing list of revenues. How would you like it if someone paid you once for the mailing list YOU were renting out, then used it three or four times? Each time he used it would be a rental fee you DON'T get. So, mailing lists are not bought and sold. They are rented. How should you go about setting up your customer list so you can gain rental income? If you don't have a computer, the best way to go about it is by purchasing some photocopier labels. These can be found at any office supply store. Type your names and addresses once on labels. This is your master set. Then, when you get an order for your list, photocopy your master list onto new labels. The best customers to send an offer to are ones who have bought in the past thirty days. A list of names and addresses that are less than thirty days old can be rented for a higher rate than older names. I wouldn't bother renting names that are more than ninety days old, unless you specifically say they are that old in your ads. Most smart dealers won't rent them, though, so it may be a waste of your time. Also, a list of people who have just inquired about offers, but not ordered, will not rent for too much. A good idea is to have a friend whose name and address you can add to your list. Then, have your friend pass on to you anything he or she receives from those who rent your list. That way, you can tell if someone is using your list more than once without paying. This is called "seeding" the list. Also, you will get offers you have never seen before, that you may want to respond to. How much should you rent your list for? Well, it all depends. Read the ad sheets and tabloids you get in the mail and see what others are charging. Use this as a guideline. Despite what other writers may say, don't count on making $100,000 per year renting lists. Some people do, but they are the ones who do ONLY that, who have large, multiple computer setups, and spend thousands in advertising. Let THEM do that. While you may make a much smaller amount renting your list, it's still money you didn't have before. In your ads, be sure to include how old your list is, how many names, and where they came from. For example: "125 Fresh, Active Mail Order Buyer's Names from my Order list, all less than 30 days old. $2.00 plus 2 first class stamps. Order today! (your name and address)." This ad can be used as a classified ad or a typeset one-inch ad. Labels usually come 33 to a page (3 columns of 11), so you can fill this order with four sheets. Your cost should be less than 50 cents, so you make $1.50 per order, plus your postage expense is nothing. Enclose your best offers with your list, up to the maximum weight for the amount of postage you requested, and you will make more money with the orders you receive. You will get a lot of dealers who will pay for your names, if they are priced right. Like I said, you won't get rich, but it's more money, and you'll get some orders for your other offers, too. Add the names of those who rent your list to the list of names you rent. After all, they're your customers too. Copyright 2004 by DeAnna Spencer Note to editors: This article may be redistributed freely on the Internet as long as the resource box remains intact.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. The Real Marketing Genius I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable. Writing Marketing Copy That Sells When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Discount Promotional Items - How to Save Money It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. How to Get the Right Clients and Avoid the Wrong Ones If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with too many clients you wish you didn't have to. Smart Ways To Rocket Launch Your Profits If you really want to pull more profits from your business, you really need take some of the actions listed here. 1. How to Connect Features and Values "Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!Want a powerful way to make sure your message leaves an impression on the people who receive it?Talk about the consequences that will occur as a result of following or not following your advice. How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample) Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. Customer Retention with a Personal Touch Personal contact with customers is a crucial element in the success of any new business - and it's one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office. The Key to Success Good business is about communication.. Packaging Trends You Cannot Overlook (Part #2) Part #26) Food safety is becoming paramount.What this means to you: No longer are the words tampering and bio terrorism buzz phrases. Six Ways To Attract New Customers To Your Restaurant Without new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. 7 Proven Tips To Market Your Cleaning Business Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy. Marketing Success - Marketing Strategy - Brand Identity Guru Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period. Modern Marketing With Postcards Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. Target Your Market Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Top 5 Tips For Media Selection Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. Value Proposition is the Key to Success Value proposition is treated as the standards or service that the organization is planning to offer or deliver to targeted group of customers with the help of some effective strategic planning.In today's multifaceted technologically driven and extreme competitive business atmosphere, the ability to successfully run your business and to have precise and timely insight into the business performance through value proposition, is the key to success. Meaning and Marketing - The Hurricane I step outside my back door and look at some large limbs lying on the ground. They are all dead.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | Traffic Building
| Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
Comment by George C. Leef, Director of Research
