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How to Use Flyers to Increase Your Business
What benefits will you get from flyers? Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Many consumers will look at the specials and head out to purchase them either when they need them or simply to stock up. Do flyers work in this respect? Yes, or they would not be doing them. If you are not in a high demand product line such as groceries, then a multiple page flyer may not be what you want to send to your local area. You may want to stick to postcards or one-pagers that have more impact. You can also be part of a flyer program that is offered by coupon book companies, and that way you are grouped together and your readership will likely be higher than if you try to go it alone. There are many really good coupon companies in most cities; you should try and find out who publishes these in your area. If your business is not consumer products but based on business to business, then flyers in a Chamber newsletter will likely work better for you. You should find out ahead of time who they distribute their newsletter to, if it is members only or if it goes to businesses within their postal code area in its entirety. Businesses that belong to the Chamber will more than likely read all the flyers in the package and your response rate will be better. We have covered only three different ways to deal with flyers but there are many more that we do not have room to mention. If you want to have flyers produced in any fashion, keep it professional looking and have it professionally printed. Printers are not that expensive and the amount you pay will have a better return on investment than if you do them yourself. Remember that it is your image that is out there all the time; you need to be consistent and look good! Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
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Comment by George C. Leef, Director of Research