| ||
| ||
|
Marketing Information | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
PowerPositioning: WillYouAcceptThisRose.com
Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. Their brand name has become synonymous with a commodity that has a strong demand. A lot the brand's success may be attributed to being the first successful soft drink on the mass market, other possibilities may be due to their perpetual multi-million dollar global marketing campaigns that span life-times as well as cultures. Whatever the cause, the Coke brand has a very successful & fortified position. Another example of a strong positioning statement that achieves a great top of mind awareness is Verizon's "Can you Hear Me Now" campaign. How many times have you uttered those exact words, sometimes even consciously, when the person the other end of the tele has a low signal. In most cases, what follows are expressed or unexpressed images about the "Can You Hear Me Now Guy." Good marketers know the power of a strong positioning statement. With strong positioning, it is nearly impossible to be out-paced by the competition using moderate marketing dollars alone. Furthermore, there are cases where product owners with seemingly unlimited/ multi-million dollar marketing budgets were unsuccessful at winning significant market-share against a product with an established position. In fact, given a strong position that is known by the market, the competition is better off not competing on your terms, because the consumer already intuitively associates your brand with the commodity and has successfully filed you away in their mental filing cabinets as occupying that "spot." Therefore, marketing communications that are contrary to the consumer's product knowledge are challenged or unconsciously blocked/denied by the mind. Now, having demonstrated the power of a strong positioning statement, Will You Accept This Rose? Log-on to see an interactive demonstration of how positioning can help you achieve the coveted "top-of-mind." http://www.WillYouAcceptThisRose.com ------- Power Positioning Exercise: Can you think of a few viral-like positions (intentional or not) that help reinforce Mountain Dew's Code Red brand? Hint: One deals with extreme heat/humidity advisories within U.S. Cities & States that have extreme summer temperatures. About The Author For more tips subcribe to our newsletter today. Focused Impact Media Group specializes in integrated marketing communications. We are skilled at optimizing results by coordinating multiple communication channels into a highly focused-impact that enhances brand identity, positioning and market awareness. For more information visit: http://www.focusedimpact.com. (c) 2000 - 2003. Focused Impact Media Group. All Rights Reserved. Reprint rights: This article may be reprinted with all above copy intact.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
The Lone Wolf is Blind When Advertising, it's not always better to be the lone wolf.Before using a certain medium to advertise, consider those that went before you. Why Market to Generation X? Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with families to protect and educate. Marketing Hesitation Costs Dearly Timing is everything. Hate to be late? The early bird gets the worm. Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results! Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. Can Message Board Marketing Work For You? One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two. Marketing Quandaries Being in a quandary prevents you from moving forward in developing and marketing your business. When we're in a quandary, we are in a state of perplexity and doubt. Creating Your Unique Selling Proposition or USP Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do for them. Top 7 Ways to Get Your Products in the Hands of Celebrities Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. A Guide to Brochure Printing Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool. URL Everywhere? Offline Marketing For Online Success Your URL (www) should be everywhere and more.I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort. Mail Can Make You Money Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now. Sales Resistance on the Rise Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. Commercial Collections By Telephone The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response. Put Your Marketing To The So What? Test Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. Good News Travels Fast This newsletter is full of opportunities staring you in the face. If you don't believe me, write and tell me so--and by doing that you'd be proving me right. 3 Strategies to Market Your Business Even When There's No Money Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Dont Advertise Your Business - Market It! Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5 How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":6. ExclusivityDuring the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. Marketing Lessons From Apples iPod Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 million iPods have been sold since it was introduced in 2001.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | Traffic Building
| Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
