| ||
| ||
|
Marketing Information | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Direct Mail Strategy - Brand Identity Guru
1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our clients related capabilities. Now direct mail accounts for nearly 30% of our clients new business. 2. Research your market: Explore the companies on your mailing list so you can refer to their needs. Find out the top two issues and pain points that the company faces. 3. Be relevant: Your direct mailer should resemble something your client might use or buy. 4. Plan a campaign: The best direct mailers complement your PR, Advertising, Marketing Strategy and Sales efforts. Ultimately, each piece should build a cohesive, identifiable whole. 5. Attend to details: Find out the name of that purchasing agent or marketing contact and spell it right, proofread your words and double check visual placement. Even an award winning direct mailer is useless unless you send it to the right person at the right time. 6. Keep em' coming: Send a series of direct mailers regularly based on your clients needs. To find out what those are, simply ask clients how often they'd like to hear from you. Generally, December is already crowded with mailings, so BIG suggests waiting until February. Bulk mailers are good monthly and targeted mailers quarterly. 7. Follow up: If you don't follow up, all your efforts could slam to a halt. Initiate a dialogue with clients by making phone calls within a week or two after your mailing, especially if a client requests it. And of course, don't waste time dialing hundreds of phone numbers, but know that it's worth the effort for smaller mailings. To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today. Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations. Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies. Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.
MORE RESOURCES:
Marketing - Google News |
|
|
|
RELATED ARTICLES
Funnel Your Way to Marketing Success A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques. What You Need in Your Marketing Calendar Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords Fellow Publicity Insiders, what does this phrase mean? "We envision a center of excellence where our accelerated changeagents can maximize their core competencies." Huh? - or - "The company is a global leader in pressure-sensitivetechnology and innovative self-adhesive solutions for consumerproducts and label materials. Business Marketing Strategy The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.Strategy comes from a Greek word "stratagein" meaning "to be a general". Spike TV - Know Your Audience What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of knowing your audience and giving them what they want. Marketing to a Critical Mass In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. 21 Ways To Expand Your Subscriber List Expanding your subscriber list, whether it be for your ezine, newsletter -- printed or electronic -- takes persistence, and commitment. Not to mention time and letting go of the frustruation of it all. Listen To What The Marketing Experts Say But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now. 20 Power Marketing Tips Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.Create and grant an annual award. Send Postcards To Save Money and Cut Through E-mail Clutter Use your computer to send personalized color postcards in quantities of 1 to 1,000.Print on demand postcards are here. Stretch Your Marketing Reach One of the most cost effective marketing strategies you can utilize is an online newsletter, also referred to as an E-Zine.You can provide valuable content to your customers and potential customers with an E-Zine. Where Should I Network? Building business relationships through networking is a great way to build your business. The caveat? It's a slow process. 10 Elements Every Direct Mail Piece Should Have Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. 10 Ways to Get Your Flyers Noticed An inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered. Put Your Marketing To The So What? Test Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. Motivating Shoppers with Online Coupons (Part 2 of 2) Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. The Sweet Aroma of Highly Effective Marketing Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.Have you ever caught a whiff of a tantalizing aroma wafting through the air as you walked down the street? With your senses suddenly alerted to something tasty nearby you notice the bakery on the corner. How To Start A Mail Order Business The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail. Maslows Marketing Filter One of the basics of all marketing and advertising training is a teaching of "Maslow's needs pyramid". This pyramid shows the different motivators and needs in a person's life and how they are built one upon the other. 5 Great Ways to Reach Your Target Market There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:1) Attend organization meetingsWhere do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | Traffic Building
| Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
