Ezines help you establish yourself as an expert in your field. When current and prospective clients receive your ezine filled with helpful information that is relevant to their needs, desires, and interests, they will begin to regard you as a source of information. Not only that but when they have questions or needs, you may very well be the first person that they call on for help simply because you obviously know your stuff and because your regular contact puts you foremost in their minds.
Ezines are also still an amazing marketing tool. They put your company and your products or services in front of customers in a non-threatening, non-obtrusive way. You create a community with your clients and prospects by involving them in industry news and even more if you ask for feedback and offer a question and answer column.
Lastly, ezines offer you a regular method of putting new offers or a new product or service information in front of your customers and prospects. You don’t have to wait for a ezine issue to make them aware. You have their email, sending out a supplemental ezine with information or offers just for subscribers is a great way to sell. Podcasts, audio, and video marketing and blogs are all popular mediums, still nothing beats the opportunity to be invited into your customer’s email box on a regular basis.
According to the Kelsey Group, 70% of U.S. households use the internet as an information source when shopping for products and services. In fact, according to Jupiter Research, having a website is imperative in the dialogue between retailers and consumers. They estimate that online sales are only 5% of the total retail market but about 30% of retail sales are researched on line prior to purchase.
What does this mean to your company?
Well it certainly means that you need a website but even more than that, it shows just how important an e-Ezine is to your marketing campaign. Why do you need both? They both provide your customer
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