| ||
| ||
|
Internet Marketing | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
New Product Launch Checklist
Launching a new product or service is an exciting time and it is possible to overlook something in the rush to get that product or service to market. I developed the following checklist to make certain that I didn't make the same mistake twice. Hopefully it will keep you from making a mistake the first time. 1. Target the Audience Over my 30+ years of experience, I have been involved in lots of new product introductions and have witnessed even more. Failing to target the market is the most common mistake I see in new product introductions. If you haven't adequately defined the market, how can you be sure of what they want or need? Furthermore, how can you develop a plan to reach them? If you only get one thing from this article, make sure that you target your market. 2. Train and Focus the Sales Force If you want your sales force to sell the new product, then you better make sure that they know and are comfortable with this product. Practice, role play, make calls with the sales force, but make sure they understand and can sell the product. It is also important to make sure that selling the new product is their focus and that you have not confused them with multiple initiatives in the same or relatively close time frame. Clear the decks and make the new product launch their only focus. 3. Samples and Demos are ready and in place New products generally need to be explained and samples and demos provide some of the best ways to do this. If you are going to use either, it is going to be critical to your success to insure that they are ready and in place prior to the launch. 4. Pricing is set Your launch will not be a success if you don't sell your product or service and you will not be able to do that unless you have completed your pricing and terms. If you are selling through distribution, it will be important to provide them with guidelines as well. 5. Promotions are in place Frequently new products are introduced with promotions, so making sure the details of that promotion are clear will be critical. It is also possible that there may be programs like co-op advertising or volume rebates that will be affected and making sure those bases are covered should not be overlooked. 6. Displays are ready Merchandisers and displays can be very effective in a new product launch. First you must decide if that is a part of your plan and if it is, then to make sure that they are in the right place at the right time to make your launch a success. Nobody needs a merchandiser or display after the promotion and the product is taking up regular shelf sapce. 7. Distribution is ready Make certain that your means of getting the product or service to the end user is in place and ready to go before your press releases and advertising kick in or you will have wasted your budget. Promotion without product doesn't serve you or the prospective customer or client. 8. Inventory is in stock It isn't enough to have product in the channel of distribution. If your estimates are wrong or your sales exceed expectations, your future success will depend on being able to react to that customer demand. Make sure you have inventory on the shelf or coming off the production line in time to replenish your supplies. 9. Advertising is set Making people aware of your new product is going to be an important part of your launch. Most media have a lead time that has to be a part of your consideration. Print publications can run several months. Getting your website listed in Google or some of the other search engines can take even longer. Production for websites and broadcast commercials take time as well. Don't wait till the last minute to begin this process. 10. Press Releases are timed Just like with advertising, press releases need to be timed to the introduction. Lead times are long and talking to the outlets for your releases will be important in making sure that their timing and your timing work together to benefit the launch. Different products in different markets will have variations on this checklist. Use this not as the end of your checklist, but rather as the base and build additional issues as required for your product or market. Copyright Bob Cannon/The Cannon Advantage, 2005. All rights reserved. Bob Cannon helps inventors, imagineers, importers and manufacturers successfully introduce new products to the Hardware / Hardlines Marketplace. Check out his blog at http:http://www.takingaim.blogspot.com Bob can be reached at (216) 408-9495 or mailto: bob@marketingnewproduct.com This article courtesy of http://www.marketingnewproduct.com You may freely reprint this article on your website or in your newsletter provided this courtesy notice and the author name and URL remain intact.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
What The Internet Owes Me What does the internet owe me for all my hard work? What am I entitled to in return for the money I spend advertising my business every month? What, in the grand scheme of things, do I rightly deserve for giving 100% of myself to the success of my networking ventures? Not a single thing.Don't misunderstand me here. Tracking & Troubleshooting for Increased Sales So many times, online business owners are confused about where their sales come from. They think they are helpless after a visitor arrives at their site. Traffic, Money, How To Get There Want more hits to your website or someone actually buying? This is a good question.Do you feel all you are doing is pressing button without any responses? Most people are just spinning their wheels and not getting any further than when they start. How To Create Your Own *24/7 Little Sales Machines* In 5 Simple Steps Here's an astonishing fact guaranteed to excite you.. DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings The Digital Object Identifier otherwise known as the DOI is not new. The history of the DOI started when a group of major book publishers realized that the digital age was imminent. Taking E-mail Marketing To The Next Level Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Offline Network Marketing Recruiting; Vital For An Online Business I have become involved with many network marketing companies the last year.All are based on the internet and this is the big difference than when I last had a go at it about 10 years ago. Sales Marketing: 10 Blockbuster, High Octane Strategies To Explode Your Website Sales And Profits Do you want to ignite sales at your website?Do you want to make 50 times more money at your website?Do you want to succeed in internet marketing and create great wealth?If yes, then read, master and use the sales marketing, insiders' tricks of the trade revealed below:1. Add a free interactive game to your web site. A Powerful Selling Tool on the Net - 3 Factors To Apply The Internet is a powerful selling tool. Never before has it been easier to start a business, be able to reach out to literally millions of potential customers and make your business succeed. Silver Surfers: Successful Online Marketing to Seniors If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. What is EMarketing? A New Discipline is Evolving Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. You Know Youre an Internet Marketer When... Did you make the switch from corporate slave to independent consultant? If so, you may be part of the subculture known as "The Internet Marketer's Club." Out here on the Web, things are done a little differently. Secrets of Successful Advertising Here I will explain precisely how to advertise effectively, including:1. The single most important thing to understand 2. They Didnt Think I Could Earn A Full-Time Income Online, But I Proved Them Wrong! When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. 8 Excellent Ways to Sell Your Back-end Products More Successfully! A back-end product is a product that you attempt to sell to your customers after they have recently purchased a related item from your business. Selling back-end products is an extremely effective way of boosting your profits. Im Talking, But is Anyone Listening? Internet marketing is a wonderful thing, but it has it's drawbacks. For instance, if you own a brick and mortar store you have a *physical* presence that gets noticed. Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix Weblogs and Podcasting in the Marketing MixIt is rare that such a speedy development could have been watched as it happens now for Podcasting. But for this there are some good reasons. Effective Time Management Earns You More Money! In this article, "product" means any tangible product, digital products (ebooks and software) and services such as membership sites, web design and development, hosting, "print on demand" for ebooks, fulfillment for orders and so on.By necessity you will spend time in each of these stages. Keywords are the Key Niche marketing is focusing your business efforts to a target market, or a niche within the market. However, this can prove difficult if you are not aware of the most productive ways to market your products. Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed Business thrives on competition.You've to be aware of your competition and do something to remain on top.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
