| ||
| ||
|
Internet Marketing | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
An Introduction to Mortgage Marketing
The other day I had an appointment to meet with a client about a real estate classifieds website. We decided to meet at a local restaurant and discuss the project over a few beers and oysters. For the first hour or so we talked about his goals and the general operation of the website, the design, functionality and his goals for the next year or two. I finally asked him about his marketing budget and what forms of advertising he was planning to use. Not to my surprise, he replied "I will just get listed in Google and the rest will fall into place." Mind you, I'm sitting there with a well proposed business plan in hand, mission statement and all, although the section on marketing was no where to be found. I spent the next hour giving my new client the abridged version of Internet marketing and advertising. Needless to say, the reality made him reconsider his marketing plan. The truth is that most people believe that they can abandon all "Off Internet" marketing and become the next LendingTree.com within a month. Obviously this statement may be a little over exaggerated but the principal is still there. A website should be an extension of your physical company and treated as such. Your Site Is One In A Million, Literally! Let's do some Googling, search the Internet for the most popular mortgage keywords such as; mortgage, mortgage calculator, refinance and such and notice the amount of results found. Now realize that every one of those sites is competing for the same lead. They all have their ways of promotion which they believe will get them that #1 position on every major search engine. Fact of the matter, there is no magic solution to get you to number one but there are plenty of simple things that can be done that can get you your own little piece of the internet lending industry. I have compiled several articles at www.mortgage-design.com that can aid in your Internet growth. Please realize that only you can make success happen and not your site. Happy Promoting! Anthony Urso is a leading freelance consultant and designer for the mortgage and lending industry for the past 10 years. A graduate of Johnson And Wales University with degrees in sales and marketing, he has help hundreds of brokers and lender realize their marketing goals.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Internet Marketing Online: Secret To Gain An Advantage Over Your Competition By Using Bartering If you've a business, you must always keep an eye on your Competitors.By doing so, you'll gain market insight on how to gain an edge over them and remain on top. The Essentials of Free Internet Marketing Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it's possible to make good -- even excellent -- sales without investing any money in promotion. That said, it does take a serious investment of time as well as marketing know-how. Big Advertising Mistake - Dont Do This and It Will Save Your Advertising Budget! Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!What is it?The fact that you don't analyze what type of advertising is working for you and which are not doing so well!Analyzing the results of your advertising campaigns will help you determine where your money should go. The Website Marketing Strategy that Never Fails Developing a successful web site takes more than simply building a web site with an active URL. Instead, it takes a marketing strategy that takes into account every avenue and angle so as to handle everything and make the site as lucrative as possible. Internet: The Darling Of Business Internet has become indispensable in our lives. It has become the biggest source of communication and information for us. Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible You know that using testimonials can help persuade your website visitors to buy from you.Here are 10 website marketing tactics to make the testimonials more believable and effective:1. Online Marketing Success Formulas? Quit your job, pack up and restart your life online. Create a website selling your talent and latest invention. Milk Your Winners, Drop Your Losers In my previous article How To Be 100% Sure That Your New Product Is A Winner We have discussed dropping losers.I hope I have given you the message strongly enough. When Internet Marketing Gurus Sell Their Souls If you're just getting started in Internet Marketing, you may be awed by the amount of "Internet Gurus" out there, each one making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets. Well, I believe in one thing - "If it sounds too good to be true, it most probably is!" While I have no doubt about the specialized skills and techniques used by these gurus, it can get a little too frustrating simply getting tangled and lost in all their hype, and find almost no value at the end of the day. Sales Marketing: 10 Blockbuster, High Octane Strategies To Explode Your Website Sales And Profits Do you want to ignite sales at your website?Do you want to make 50 times more money at your website?Do you want to succeed in internet marketing and create great wealth?If yes, then read, master and use the sales marketing, insiders' tricks of the trade revealed below:1. Add a free interactive game to your web site. Your First Web Site And you are so proud of it. You have no knowledge of html and the like, but your little web site sits bravely in the ether. Website Sales: 10 Magical Awesome Tactics To Multiply Your Orders Do you want to open the floodgate of orders at your website?Here are ten magical awesome website sales tactics to help you:1. Use reward programs to keep people revisiting your web site and buying your products. The Biggest Internet Marketing Mistake Victorias Secret Will Never Make Victoria's Secret has about 1500 retail stores, a world class catalog, and according to Alexa.com, a website that is consistently in the top 100 websites on the plenet, as measured by traffic. 10-Essential Points When Considering Pop-Under Advertising I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S. The Budget Webmasters Guide to Increased Credibility - Part One Hey, I just noticed something. I've been sitting here filling out a bajillion forms, submitting my dang article 'til I'm blue in the face (Vent much? Why, yes and thanks for listening!), and I realized what makes me give out my real email address. The Tao of Web Marketing A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley. The stream reached it's destination - a small lake - but only after dozens of loops and curves. Internet Marketing Tips from a 10-Year Old? Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think so. But let me tell you what happened. Marketers: Are We Getting Dumb? Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)Have you been online later? I suppose so.. Website Sales: 10 Exploding Ways To Intensify Your Website Sales Are sales at your website weak?Have you tried different types of marketing strategies and tricks and failed to improve it?I will now offer you 10 exploding, website sales, sure-fire ways to increase your sales fast:1. Team-up with your weaker competitors to beat your stronger competitors. Web Site Marketing Tips To Keep You Ahead Of The Field Web site marketing is the most important part of your sales strategy on the Internet. Without skill, determination, and creativity, your web site can get lost in the sea of competing online marketers.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
