| ||
| ||
|
Internet Marketing | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
What The Home Shopping Networks Can Teach Us About Online Marketing
Who would have thought that a TV network dedicated to selling products on a cable network could become a success? Besides most people hate commercials? What would make them sit down, watch a shopping network and, ultimately, buy? Simple? the networks applied principles that have been selling products for hundreds of years. 1. Get targeted prospect's attention. The networks have a matter of seconds to grab those people flipping the channels looking for something to watch. ? Their solution is an excited host and an attractive display. ? These images say a thousand words, but, on the internet, this task is quite daunting. That is why you must have an exciting headline to get people's attention, yet leave out the fancy graphics? they take too long to download, while a headline pops up on the screen in a matter of seconds?just like on the home shopping networks. 2. Handle the customer's objections. The first thing the prospect sees, after his interest is perked, is the price at the bottom of the screen. He is now asking, "Is this product worth the price and will it meet my needs?" This is where the salesmen and women show their expert sales skills. ? Before they get on air, they have done their research and know potential customer's needs and objections. ? They know that for each need and objection you ignore, you may be missing out on a sale. ? This same concept can be applied to the internet. By writing to your customer in a way that he feels that you have the perfect product for him, you can make a sale. 3. Show the benefits and justify the sale with features. My favorite products to watch being sold are clothing. They have been selling the same types of clothes for years, but they are able to sell thousands and thousands of clothes that would never sell in a department store. ? They do this by citing benefits, like, "You will look beautiful, and you will receive lots of compliments." This gets the potential customer's attention, but they are still hesitant because they want to make sure they are opening up their pocketbook for a quality product. So the sales person will say, "This shirt is different because it has original stripes, and it is a perfect fit." Now the customer will have the justification he needs to make the purchase. ? On the internet, this step is absolutely vital, and the customer must know why he should buy your product. Do this by making him picture what it would be like for him to use your product. 4. My favorite part? testimonials. On the home shopping network, they always have people calling in to explain why they made their purchase. The customers are doing this so they can justify their purchase to themselves. Everyone wants to make sure he has made the right purchase and so he calls in, so the sales person will say, "Yes, you were absolutely right, and everyone else should take your advice." ? I like the testimonials so much because I always have to laugh at the various reasons people will use to justify their purchase. As I am writing this article and listening to QVC, a woman just called in and gave an extremely detailed explanation of why she purchases from QVC and not from department stores. The woman says she has been buying from QVC since the inception of the network and she likes it because she does not have to go outside to buy her clothes. ? This example shows that you need to give testimonials that allow prospects to find reasons to justify their purchase. People want to buy, but they are not going to, unless they have a reason. All this information is just a touch of everything you can learn from the home shopping networks. So get tuned in! About The Author 100% Free - Discover more Internet marketing tips, tricks and strategies to quickly and easily promote your business or product on the Internet. Just visit http://www.WealthStarters.com to learn more.
MORE RESOURCES:
Internet-Marketing - Google News |
|
|
|
RELATED ARTICLES
Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing If you haven't already heard the buzz, Michael Port is the guy to call when you're tired of thinking small! Michael Port & Associates LLC is the premier marketing and sales strategy-consulting firm for professional service providers. He is the author of the best-selling Book Yourself Solid program and is thrilled to share 7 Keys to getting more clients than you can handle even if you hate marketing and selling. How to Market Your Web Site with Ethical Linking Your web site's search engine rankings are determined in part by the popularity of your site. This link popularity is a function of the quality and number of other web sites that link to your site. New Medium, New Rules Life is thought to have begun on Earth somewhere around three billion years ago, and of all the species, only an estimated one in a thousand is still alive today. Academics continue to debate over whether this is a natural part of the evolution process, or a direct result of the changing environment. 10 Ways to Exceed Your Clients Expectations Every Time! The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service. Twenty Ways To Profits Online 1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. Marketing Strategy With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking "wow, the toughest part is behind me", referring to finally getting the aesthetics and functionality of the website just how I wanted them. I thought that marketing the website would be the easy part. The Yin & Yang of Internet Marketing Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective. Being Part Of Groups There are many different ways to have fun and socialize on the internet. One of the most fulfilling things that you can do is join one of the many social groups that exist. Online Sales: How To Use Customer Feedbacks To Generate More Sales Communication is the engine that powers business.It is an important online sales skill that you must polish until it shines like the sun. Beneath the Surface of Internet Marketing To most people Internet Marketing looks like a good way to make money from home, which is possibly the main reason while people start. The shame is that people like this don't realize that they are only scratching the surface. Eyes on your eCommerce Website Copyright 2005 Richard KeirIn a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block. Six Lesser-Known Online Marketing Ideas Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. Google Sitemaps - A New Free Google Tool Google has released another valuable. The tool, "Sitemaps", allows you to notify Google of site updates. Sell Your Product Online In today's business world, if you're not selling your product online, you're losing sales. If you have a product, make money online by selling online. Internet Marketing On A Budget Establishing a web presence on the internet is based on two factors when you are on a budget, your willingness to devote time to your marketing efforts, and knowing the true facts of what really works in the world of internet marketing. There are many site promotion companies that promise to generate traffic for your site, but if you are a business on the Internet, you want more than just hits; you want potential customers to visit your site. Internet Marketing Online: 8 Ways To Succeed By Helping Others Succeed Do you remember the first time you got on the internet to start marketing?Do you remember all the problems you had as a newbie?Well, every newbie also have the same experience.By helping others you can help yourself too. 3 Steps to Finding More Customers Step one: Knowing your CustomerTo find your ideal customer, you first have to know them. Other than the fact your future customer wants your products, what else do you know about them? Ask yourself some of the following questions:1. Internet Marketing - Long Term Strategy Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy. In Internet Marketing You Must Have a Strategy When you make the decision to start an Internet business or for that matter any business you must have a plan (strategy). This is essential in order to succeed. How To Increase Your Profits By 40% Or More With No Extra Work! Before I expand on the above heading, I do have a slight confession to make - you will have to do 'some' work for this process to work but I promise it really isn't much and the long-term benefits can be absolutely incredible :-)The process that I want to discuss in this article is 'upselling'. Upselling may be a method of marketing that you already use in your own online business but if not, I am sure you are familiar with the process.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
