| ||
| ||
|
Ezine Publishing | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Delivering Your Email Newsletter
After creating your email newsletter, you face the challenge of delivery. With a printed newsletter, there's usually only one method of widespread distribution: the post office. Fortunately, though, publishers of email newsletters have several choices. Let's now work our way through this small jungle, and try to remember that although these choices force us to do extra research, they also give us many more options than we have with printed newsletters. The first choice is between manual and automated mail management. The manual approach is how many, if not most, email newsletters get started. And, it's a good system as long as the mailing list remains small, say something less than 100 or 200 names (depending on how efficient you are at managing your email program). You can do this with an email program like Outlook Express or Eudora. But, if your list is growing, you'll soon grow impatient with the amount of time it takes to manually add and remove subscribers, as well as to send the newsletter. For example, you might need to divide your list into parts, and send out a series of mailings rather than just one, to keep the size down. That's when it's time to check out the automated approach, using mailing list managers. These programs and services come in several forms. By the way -- and you'll need to know this when you go looking for an automated service -- the difference between an announcement list and a discussion list. An announcement list is essentially one way, which takes in most regular newsletters, or ezines. You are the only person allowed to send a message to the people who have subscribed. You're also probably the only person who knows the email addresses of the subscribers. However, if you want to make it interactive, with recipients allowed to post contributions, as well as receive them, then you need a discussion list. For most of us, though, an announcement list is the best starting point for a newsletter. Now, if you have chosen to automate, you need to decide whether you want to do it yourself, or have someone else do it for you. If you plan to do it yourself, then you need a dedicated mailing list program. A couple of well-known providers are Dada Mail and MailLoop. To find other mailing programs, enter the phrase "mailing software" (with or without the quotation marks) in a search engine. Of course, it's much easier to have someone else do the mailing for you, and that's where we're going next, since few of us have the expertise or time to do it ourselves. Full service providers take care of all, or almost all the work for you. You fill in a few forms, make a few choices, and then they take over and do the rest. Those duties include adding and removing names, sending the mail, and handling mail that can't be delivered (expect as many as 5% of messages to 'bounce' back after each mailing, once your list begins to grow). So, if you've decided to use a full service provider, you next have to decide whether to use a free service or pay-for-service provider. Again, free generally works well when your list is small, and grows more problematic as the number of subscribers increases. Free services offer many of the same services as the commercial services, but don't charge a fee. The catch? They place an ad in your e-mail newsletter. If you sell advertising the free service takes away a revenue spot. Or they restrict the number of subscribers or the number of mailouts. Services I've used include Topica, MailerMailer, and at the moment, I use ResponseBot. Again, you can find other services by using a search engine or directory. One of the great advantages of using free services is the opportunity to try out different services before making a commitment. Test drive each one for a few issues to find out whether or not you like it, then make your choice. Summing up, finding your way through the delivery choices can be a big job. But, be grateful for the choices, and use free versions to find out which works best for you. Robert F. Abbott, the author of A Manager's Guide to Newsletters: Communicating for Results, writes and publishes Abbott's Communication Letter. Read more articles about Internet communication, as well as email and printed newsletters at: http:// http://www.communication-newsletter.com/ic.html
MORE RESOURCES:
Ezine - Google News |
|
|
|
RELATED ARTICLES
How To Make Money Online With A Newsletter Many online internet marketers tell us "its all in the list" and many people lap up stories of guru's emailing thousands in their online list and making a huge profit in the process. Actually you too can start your own email list and make money from it as well. Finding the GOLD with Ezines and Google! HiHow'd you go with your product search?Here's another way to help you find out if there's a market for your idea.Go to http://ezinearticles. 6 Ways to Catch More Opt-ins Than Ever Before Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about.But you can't just put up a link that says "free newsletter". Three E-zine Alternatives You May Not Have Considered During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine. 5 Ways to Make More Money With Your E-zine Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret - you may just need a tune up. Here are five ways to kick your e-zine income into gear this year: TOOT YOUR OWN HORN MORE The adage goes, "If you don't blow your own horn, someone else will use it as a spittoon. 10 Benefits Of Submitting Articles To Ezines 1. You'll brand your web site, business and yourself by submitting articles to ezines. Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing Are You Ready For The Publishing Revolution?Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. The Disintermediation of Content Are content brokers - publishers, distributors, and record companies - a thing of the past?In one word: disintermediation.The gradual removal of layers of content brokering and intermediation - mainly in manufacturing marketing - is the continuation of a long term trend. Coping With Those Dreaded Ezine Publishing Deadlines Time, of course, doesn't stand still and never did, and it's no wonder at all that in this highly pressurized modern world of ours, time is regarded as a valuable commodity or precious resource.Articles, books and courses on Time Management abound online and off. 7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go. Start Your Own Ezine Newsletter & Profit! The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. How To Increase Your Sales From Your Newsletter The first and most important thing you should know when thinking of your own newsletter is that YOU can do it. Yes, you can write your own newsletter. 3 Things You Need to Do to Turn Net Information into Cash Although we are in the information age, very few people have been able to turn the colossal amount of free accessible information available online, into cash or business success.a) Specialize One of the reasons for this is that there is actually too much information available online. 8 Effective Ezine Publishing Tips To Put You Ahead Of The Game 1. Swap sponsor, feature, or solo ads with other ezine publishers. Want To Start a Publishing Revolution? Calling all publishers, editors, journalists and freelance writers. It's time to breathe more life into your copy. A Newsletter Publishers Main Task: Packaging Value Content The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience.This might sound quick and easy, but it is not. Five Solid Reasons To Publish Your Ezine In a Blog! Get Your Ezine 'Out There'!Placing your ezine in a Blog or a RSS Feed only takes minutes to do. It's easy, fast and free. Are You Wasting Your Time With Free Ezine Ads? There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside. Why Arent You Using CGI? The very name CGI used to send chills up my spine. Foryears I put it in the 'too-hard-basket'. Email Newsletter Software Should I create my newsletter in a word processor or email program? Which email program should I use?Those two questions came from a visitor to the Manager's Guide to Newsletters website. She planned to start an email newsletter that would go to parents of students at her school and wanted to know about the software she would need.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
