| ||
| ||
|
Ezine Publishing | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Create An Ezine To Get People Back To Your Site
I know you've worked hard on your website. I know it looks pretty good - in fact, it's fantastic. However, you are facing one huge problem - getting people to come back. Look at it this way: if you are serious, you should be updating your web site on a regular basis. While not everyone can update their site several times a day like I do, you should at least add something relatively significant on a weekly basis. If you have any doubts about that time frame, remember, the web is huge and people who surf the web need (require) constant changes. Nothing will die faster than a stale site! Okay, so you are updating your site every single day (or weekly or whatever). So how do people know this? You can (and should) do a number of things, including specifying a "what's new" section on your index page, referencing the changes in editorial columns and so on. However, the most important task you can do is create a regular newsletter which let's people know what's changed. Do NOT send this newsletter out to everyone on the planet - that's called SPAM. What you want to do is sprinkle sign-up buttons and links throughout your site. Put at least one link on every single page of your site. Use buttons, blink it if you have to, but get your visitor's attention to your sign-up links. Some sites even offer a free give away (an ebook, report, shareware program or something) if you simply sign up for the newsletter. Why is this important? Because no matter what your site is about, commercial or home page, if you can get someone to sign up for your newsletter you've found someone who is interested in what you've got to say. They gave you a way to contact them, willingly and without being forced, and they gave you permission (by virtue of signing up) to send them information. These people are the most valuable people you can get as visitors. They liked what you had to say. They actually want you to tell them when something new happens so they can come back. Take advantage of that - send them a content filled newsletter. Include something special in each issue, something more than just some links or a few useless words. I like to include an article, a list of new or changed information on my site and a few useful links. ALWAYS include a way to opt-out - at the bottom of the newsletter is the traditional place (do not make your readers search for this). An ad or two in the newsletter is fine, but be careful - do not include more unless you specify that in the signup page. You do not even want to have any appearance of spam. Remember your goal - get them to your web site. If you've got something to sell, do it on your web site. People do not generally like to receive ads (even willingly) in their emails, but they love articles and useful tips and even jokes. But more than a couple of ads are tacky. And please, avoid advertising your affiliate or pay-to- surf programs in your ezine. Many spam filters will delete any messages containing that junk right away (mine deletes them sight- unseen). So get your visitors to sign up for a regular newsletter, and send it out as often as you can. You will be rewarded with a steady stream of return visits. About The Author Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Claudia Arevalo-Lowe is the webmistress of Internet Tips And Secrets and Surviving Asthma. Visit her site at http://survivingasthma.com
MORE RESOURCES:
Ezine - Google News |
|
|
|
RELATED ARTICLES
5 Tips for Catching Errors in Your Manuscript What is your worse fear as a self-publishing writer? For many, it's finding mistakes after publication.Imagine receiving boxes of books from the printer only to discover a glaring typo. Future of Electronic Publishing UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication of at least 49 pages excluding covers".The emergence of electronic publishing was supposed to change all that. Plagiarism on the High Seas More and more companies are finding the value in informational advertising. Giving away information to the world. Ezines, Ezines Everywhere! There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on. Talking Pictures Are the Go! A Tokyo day care company has begun marketing a "talking picture," which can play messages for up to 12 minutes by holding up a pen-shaped scanner on the photograph. The scanner uses invisible barcodes to activate the sound. 21 Questions to Ask Any List Service Before You Sign on With Them If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you. Producing Ezines for Growing Your Business What an ezine is ? An ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. An ezine is a mutual bargain, a kind of compromise between editor and his subscribers. Publish Anything: The Saga of a PublishAmerica Author My story is that an author who'd done online writing for such dot gones as Themestream, Written By Me, and The Vines, someone trying hard to have fiction, poetry and nonfiction in print for real, recommended PublishAmerica. She claimed it was a traditional book publisher. Why Arent You Writing Ezine Articles? I'm amazed!Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo. Are You Getting The Most Out Of Your Ezine? There are two reasons to publish an ezine. 1. Ezine Publishing Donts When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers. Good News About Getting Published So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. Putting the YOU in Your E-zine I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others. What Makes An Ezine Worth Reading? What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then you can bet a million dollars that your readers haven't the slightest idea what you are talking about.Define what your purpose is in the first place. How To Increase Your Sales From Your Newsletter The first and most important thing you should know when thinking of your own newsletter is that YOU can do it. Yes, you can write your own newsletter. Write Your Weekly Ezine in 5-Minutes! (or better yet, dont write it at all) How to write your ezine in 5 minutes by legally and ethically stealing other people's articles.. Secrets To Successful Publishing Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can certainly make a believer out of you too. Mastering the art of the possible is at the heart of Geela's brand new book where her message is that the possible always exceeds the impossible. Email Newsletter Software Should I create my newsletter in a word processor or email program? Which email program should I use?Those two questions came from a visitor to the Manager's Guide to Newsletters website. She planned to start an email newsletter that would go to parents of students at her school and wanted to know about the software she would need. Employee Newsletter Ideas - 7 Creative Ideas for Your Employee Newsletter Employee newsletters are an effective tool to communicate with your employees. Here are 7 employee newsletter ideas. Understanding Ezine Publishing! I can remember my first reaction to word "ezine". What is it? The word "ezine", (pronounced ee-zeen), is a shortened version of "electronic zine", which is a word used to describe short self-published "electronic magazines".
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|