The Highland Marketing Group
Google
 
Web thmg.com

Affiliate Revenue

Domain Names E Books Email Marketing Ezine Marketing

Ezine Publishing

Internet Marketing Marketing PPC Advertising SEO

Site Promotion

Traffic Building Web Design Web Development Web Hosting

Are We Dating or Married?


You've convinced me that I want to sign up for your
newsletter. Now that I'm ready, what do I do? I go to the
signup box on the current web page and complete the form.
But wait... what are you asking for? If you're asking for
more than my name and email address, I will hesitate.

After all, if you're going to send me an email newsletter,
why do you even need my name, much less my street address,
city, state, zip, telephone number, number of people in my
household, etc. My email address should be enough. Now I'll
give you my name, because I understand that you'll want to
personalize my email messages. But unless you show me very
good reasons, I'll forget about signing up and go on to
another site that doesn't want a lot of information in
exchange for their complimentary report or newsletter.

It's like dating. When you first meet you get only the
necessary information - name and phone number. As you agree
to date, you'll get the address. Later, as you get to know
one another better, you'll start to add more details.

Moving a visitor from lead to customer involves a courting
process. You want them to get to know you. They need to
learn to trust you. You need to establish a relationship.
That's the purpose of your newsletter. You offer them good
information and in return they give you the right to market
to them. As they become more interested and more loyal,
they'll move from just a lead to a steady prospect.
Eventually you'll "marry" some of your prospects and they'll
become customers.

So what's your courting pattern? How do you get to know your
prospects? When do you ask for more information -- more
commitment?

For more information on the online sales process sign up for
the complimentary mini course at
http://www.SalesSiteQuickStart.com.

Dr. Jeanette Cates is The Technology Tamer and Internet
strategist for small business. She is the author of Online
Success Tactics: 101 ways to build your small business at
http://www.OnlineSuccessTactics.com.


MORE RESOURCES:

Webcomic Wire - 10/9/08
Comixtalk, AZ - Oct 9, 2008
The Floating Lightbulb posts about an opt-in reader email listing service called Ezine Directory. The Beat reports that Ambrosia Publishing is going on ...


(Prudent Press Agency)---Trust.
Prudent Press Agency (press release), Netherlands - Oct 6, 2008
Your first contact is either in some ad you placed in an ezine, classified, message board, banner, search engine description or some other form of ...


All Reader Comments
BusinessWeek - Sep 21, 2008
Call Or Apply Online Now. Attract Business Ezine Subscribers The eZine Queen shows you secrets for online content success so you can make more money!


Joan Stewart and Pamela S. Harper Interviewed by Kim Power Stilson ...
Live-PR.com (Pressemitteilung), Austria - Oct 11, 2008
She publishes "The Publicity Hound’s Tips of the Week," a free ezine filled with publicity tips. Pamela S. Harper, the next guest, is founder and president ...


Examiner.com

Best business keywords? How about nude business girls
Examiner.com - Sep 30, 2008
As this story from Ezine Articles points out, it's always important to keep keywords in mind when trying to optimize your Web site's traffic. ...
Search Engine Marketing Inc. (Second Edition) Is Hot Off The Press Search Engine Watch
all 2 news articles

Ezine - Google News

Affiliate Revenue

Domain Names E Books Email Marketing Ezine Marketing

Ezine Publishing

Internet Marketing Marketing PPC Advertising SEO

Site Promotion

Traffic Building Web Design Web Development Web Hosting
Home | Site Map

| 1000 Free Places for Ads! | Free Classified Ads | Free-For-All AdsReciprocal Links | Search Engines |
| Award Sites | Webmaster Tools | Free Giveaways | Get Paid to Surf
| Free Business Classifieds | Auction Tips | Debt Consolidation Tips | Become a Notary Public |

Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved.