| ||
| ||
|
Ezine Marketing | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
The News About Newsletters
"A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool." --Al Czarnecki Communications (http://www.topstory.ca/newsletters.html) Test yourself Newsletter Quiz: Q. Do I need a newsletter? A. Yes, because ? a) my business coach says I need one. b) most speakers have one. c) I believe it would be a perfect component for my communication strategy and action plan for building platform. It will be consistent with the strategy and congruent with all the other tactics (advertising, brochure, business card, web site, new book, sponsorships, etc.) It will also reinforce my messages in a cost-effective way. d) I want an additional tool to promote advance sales of my new book. e) It will cost nothing, won't take any time and I haven't any time. f) It's a project I would enjoy, or could easily delegate. B. What's in it for whom? Scratch your head. What are specific benefits for me? What's in it for the reader? Who are my mover and shaker recipients? If content is king, what would compete with their golf game? How much subtle sell should I include, what value-added? Will it be interactive? Will you survey your readers for preferences and suggestions for content? Will you run competitions? Offer prizes? C. Once you've drawn up your list of proposed recipients, what would you like them to do with your newsletter? Choose only five of the following: a) delete unread and block further delivery b) print out and use to wrap yesterday's fish c) sign up, enjoy, share with a friend, request information, keep on file. d) Sign up and offer you either a media interview on your new book or to review your book for the Globe and Mail/New York Times. e) Sign up, praise your communication to the skies, sign two other friends and suggest you use their compliments for a testimonial. f) sign up and book you for the 2008 International Speakers Federation's convention keynote, hire your training company for an eight-year contract and buy 10,000 copies of your book. D. Next, take a tour. Study your colleagues' newsletters. Venture onto sites such as: www.companynewsletters.com/index.html; www.bcentral.co.uk/marketing/ebusiness/writing-your-newsletters.mspx. Review email campaign software, such as ConstantContact, www.constantcontact.com E. Identify awards your newsletter could win. Newspapers vie for awards each year. Then you can advertise: ''my award-winning newsletter ?''! And finally, when you send out your newsletter, put us on your list? By Lindsay Kellock, whose own newsletter is available at www.yourbooksbestfriend.com J. Lindsay Kellock is a writer, editor, and writing consultant with a background in print journalism and communications. Lindsay's email counseling service enables writers to create sentences that sing. Her email Grammar Person is available Mondays through Fridays at http://yourbooksbestfriend.com
MORE RESOURCES:
Ezine - Google News |
|
|
|
RELATED ARTICLES
Use the Power of Ezines to Increase Web Site Traffic! If you don't have a list of your own then take advantage of someone else's to increase web site traffic!What if I told you that there is a cost effective way to increase web site traffic and get your ads in front of an audience of 10,000, 15,000, 20,000, or even 50,000 targeted, eager-to-buy, people?Would you be interested?I thought you would be?The answer is not that hard; in fact it is pretty simple. It is one of the most effective ways to advertise on the internet. 10 Reasons To Sell A Fee Based Subscription Ezine 1. You will create residual income. 10 Effective Ways To Gain More New Ezine Subscribers 1. Swap ads with other ezine publishers. Article Marketing: How to Submit Your Articles at Turbo Speed Want to become an article-writing machine? Here are a few tricks for submitting articles on the internet at top speed and accuracy.As always, you should first type your article text into a Word document and save it on your hard drive. Increase Your Ezine Sign-up Rate By 500% or More Starting Today If you're satisfied with a newsletter subscription rate of five to ten percent, then you don't need any of the information I'm about to share with you. If you're serious about converting up to 50%, or more of your website visitors into newsletter subscribers, though, then read on. The Secret Truth About Writing Great Sales Copy. Did you know that most people find it difficult to write sales copy that works?You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product.This is absolute bollocks. Five Ways to Energize Your Newsletter Whether distributed via e-mail or printed and snail-mailed, newsletters are a great way for a business or an organization to keep in touch with employees, customers, prospects or association members in a cost-effective manner. The trick, however, is to come up with a strategy to keep readers engaged and the publication's production and editorial adjustments in line with current budgets. Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true. 5 Quick Ways To Increase Your E-zines Subscriber Base Welcome to all of you out in netland.If you have been doing any type of "m. 10 Reasons To Sell A Fee Based Subscription Ezine 1. You will create residual income. Three Ways You can Use the Ezines to Increase Your Sales ***1. FIRST PROMOTIONAL METHOD: Write ezine articles and submit to ezine publishers-Writing ezine articles is one of the three best promotional methods that I'd ever know. 10 Great Ezine Content Tips To Increase Your Sales And Readership 1. Write articles that provide your readers with a list of tips. How To Write A Newsletter Learn how to write your newsletter in as little as twenty minutes. You will have all the help in creating and writing your own newsletter. Marketing Your Home Business through Newsletters Newsletters are a wonderful way to market your business when on a budget. You can opt to write them yourself or hire a writer to do the job for you. How to Get More Sign-Ups to Your Newsletter It never seems to amaze me how often I still see to this very day where people have gone to the effort of creating a hum dinger newsletter and paid for a good emailing responder but haven't made their offer juicy enough on their website to get mass amounts of people to sign up.Now think to yourself, if your visiting a website would you truly sign up if it all reads is "Sign Up Here for My Newsletter" or would you be more enticed to sign up to something that reads more like "Sign Up for my Newsletter and go in the Competition to Receive a Free T-shirt" (or whatever it is you got to offer). The News About Newsletters "A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Creating and Distributing E-Courses E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a "give-before-you-get" sales technique. The Public Speaking List Machine Do you do public speaking? Then you've got an automatic list machine!Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you. Fishing For Ezine Subscribers The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. How to Increase Your Opt In List by 322% in 28 Days "The money's in your list" - how many times have you heard this statement? Plenty I'll bet..
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|