| ||
| ||
|
Ezine Marketing | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Writing e-Newsletters - Tricks of the Trade
Follow 10 simple rules of thumb, and you'll soon be writing great e-newsletters and reaping the rewards. Company e-newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, an e-newsletter can do the job for you. You just have to make sure you write it right. Television, radio, and print advertising are often too expensive for many businesses to justify - especially small businesses. Fortunately, there is an alternative. Today's internet and email technologies make company newsletters a very inexpensive, yet surprisingly effective, form of advertising. When it comes to newsletters, big companies and small are finally competing on a level playing field. So what is an email newsletter? An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper - but instead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, research? And if it's a quiet month, you can simply write articles that might help your customers out. 10 Steps to Success Follow 10 simple rules of thumb, and you'll soon be writing great newsletters and reaping the rewards? 1) Keep It New! Your readers won't waste time reading something they already know, so make it news they can use. 2) Keep it personal: Always use your reader's name. Make sure when someone signs up, you get their name, then use it in the subject line, in the greeting, and anywhere else you can. 3) Know your reader: Find out what your reader is interested in. Do some pro-active research, invite response, or find an email marketing solution such as Ezemail** that tracks the links your readers click on and keeps a history of their activity. 4) Let them know you: Let your personality shine through. Readers are far more likely to become loyal if they feel they know you. Always include a bit of you in the newsletter, whether it's humour, personal details, personal anecdotes, or personal views. 5) Subject is Headline: The subject line of an email newsletter is like a front-page headline in a newspaper. You need to draw the reader in, so make it engaging and relevant (maybe promise a benefit) but no more than 25 characters so your reader can see it all before opening the email. 6) Use a Title bar: Make the most of the title bar to add visual appeal and establish brand awareness. 7) Make it 'scannable': Most people don't read online - they scan. Make sure you use easy-to-read bullet points and sub-headings. Don't lose your reader's attention. Reading is physically more difficult online, so make sure you're concise. Use links to other places instead of writing long articles. 8) Use White space!: If your page is too busy, you'll lose your reader. Give them a chance to absorb valuable information by dedicating about 30% of your screen real estate to white space. 9) Easy unsubscribe: Make your unsubscribe easy to find. If it's obvious, they'll feel safe and can then appreciate the content. To many people, the ease of unsubscribing is an indicator of the integrity of your company. 10) Forward to a friend: Include a link to encourage readers to forward the newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your database grow! ** Ezemail enables you to create, manage, deliver and track your email marketing and sales communication. Email kathpay@ezemail.com.au or visit http://www.ezemail.com.au. About The Author * Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
MORE RESOURCES:
Ezine - Google News |
|
|
|
RELATED ARTICLES
8 Things To Think About Before You Start Advertising Profitably In Ezines! Advertising in ezines is possibly the most effective way of generating fast sales. Ezine advertising also consumes very little of your time. Increase Your Business Success With A Free Newsletter Publishing a free newsletter is an effective and inexpensive marketing strategy with several business benefits. Here are some of those benefits:1. Top 10 Reasons to Use a Blog to Publish Your Ezine Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits Would you like an Internet Marketing tool that can put your efforts on autopilot?In a recent interview for the List Crusade program, Matt Bacak revealed what he called the "foundation" for automatically building a successful and profitable ezine.(Note: To access Matt Bacak's complete audio interview for fre^e, see end of article)A little about Matt: He was the leading facilitator for Robert Kiyosaki's (of Rich Dad, Poor Dad fame) Cash Flow 101 program. Guaranteed Ways to Build Up Your Ezine List Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www. The News About Newsletters "A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. 10 Great Ezine Content Tips To Increase Your Sales And Readership 1. Write articles that provide your readers with a list of tips. Ways to Improve and Make Money from Your Newsletter Our last three newsletters have covered the hot topic of email newsletters and their importance: Keeping Your Customers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you're new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article. Success With Newsletters Newsletters really DO work! With just a small amount of effort on your part they will work for you, even if your marketing budget a small.Customer orientated newsletters are a wonderful way to market your business when on a budget. 10 Reasons To Sell A Fee Based Subscription Ezine 1. You will create residual income. The Secret Truth About Writing Great Sales Copy. Did you know that most people find it difficult to write sales copy that works?You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product.This is absolute bollocks. How to Make Your Newsletter Have Raving Fans! Would you like to have a newsletter with barely satisfied subscribers who take a look at each issue and then remove it, or loyal readers who can't wait to get your next issue?A truly successful newsletter doesn't have just a bunch of subscribers, but "raving fans" who have a strong relationship with you.But how can you have such a winning newsletter?#1. 10 First Rate Tips To Getting More Ezine Subscribers 1. Submit your ezine to ezine directories. Article Marketing 202 -- Creating a Viral Lead-Generating Machine There is a simple system for creating a viral lead-generating machine. You can follow this system whether you have been marketing for years or for one day. Surefire Ways to Pack a Punch With Your Ezines & Newsletters Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. Fishing For Ezine Subscribers The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Newsletter Publishing Tips I can't think of a better way to sell your products and keep your readers coming back for more than publishing a newsletter.It's worked for both online and offline businesses and it continues to rank high among sales promotional tools. How To Choose the Right Ezines For Your Ads Do you feel bewildered when you begin an Ezine Advertising campaign?I do.Take 'The Free Directory of Ezines', for example. Grow Your Business with a Newsletter You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site. Newsletters - How To Build Your Subscriber List If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | 1000 Free
Places for Ads! | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|