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Is Your Ezine Being Zapped?
About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. In fact, the problem is now so serious that sp^m is shaping up to be the greatest threat to online marketing. The threat comes not from sp^mmers themselves, but from the filters that are being used to block them. These filters are hitting hard at the very core of ecommerce - Ezine Publishing. Anti-sp^m filters operate at two levels: (i) client-side programs that reside on individual computers and (ii) server-side programs that ISPs are using to block incoming sp^m. The problem is that the filters are now so sensitive they are blocking even the most innocent of Newsletters. For example, if your Newsletter contains the words 'remove', 'unsubscribe' or 'click here' it will trigger anti-sp^m filters in many of the programs that are now being used by ISPs. The result? Your Ezine is zapped, deleted - and a large percentage of your s^bscribers will think you have stopped publishing your Newsletter. What can you do about it? Here are some tips to avoid sp^m filters: (1) Post your Newsletter online and then email your s^bscribers to tell them that the latest issue is now available online. (2) In your Newsletter carefully avoid (both in the subject line and the body text) all words that are likely to trigger anti-sp^m filters. Use the fr^e service listed at the end of this article - it will flag any words in your Newsletter that trigger anti-sp^m filters. (3) Instead of saying 'to unsubscribe' (which is a phrase commonly found in sp^m), say 'If you no longer wish to receive...' or 'If you wish to leave this mailing list...' or 'To take yourself off this list...' (4) If there are trigger words that you simply cannot avoid, you can disguise them using carets (^) or other symbols. The 'F' word would become fr^e and the 'U' word would become uns^bscribe. (5) Include the word 'Newsletter' in the subject line of your email - this will help the filters identify your email as non-sp^m. (6) Avoid whole words in upper case. In many Newsletters the headers are capitalized - this will trigger the filters. (7) If your Newsletter contains ads, scrutinize them carefully - ezine ads, by definition, contain words frequently used by sp^mmers. Here is a fr^e service that will help you avoid sp^m filters. Before you mail out your Newsletter, just send a copy of it to the email address below with TEST in the subject line: mailto:spamcheck@sitesell.net Within a few seconds you'll receive a report that analyses your Newsletter and gives you a score (0 to 5=no problems 12-16=over the limit for most ISPs). If you write articles, it's worth submitting them to this test as well, together with your Resource Box (Sp^mCheck gave this article a score of 1.9). Sp^mCheck is operated by Sp^mAssassin, a filter that is widely used by ISPs - so this is a good test of whether your Newsletter will get through to your s^bscribers. ------------------------------------------------------------
MORE RESOURCES:
Ezine - Google News |
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RELATED ARTICLES
Ezine As A Viral Marketing Tool A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you'll find that subscribers will forward it on to others. How To Write A Newsletter Learn how to write your newsletter in as little as twenty minutes. You will have all the help in creating and writing your own newsletter. 10 First Rate Tips To Getting More Ezine Subscribers 1. Submit your ezine to ezine directories. Why a Newsletter Will Help Your Home Based Business Web site traffic is a huge concern among home based business owners working online because the competition is stiff and it is a huge effort to get your web site noticed among the thousands of others. However, there are many tricks you can do to differentiate your web site and set it apart from others. Ezine Promotion, The Three Forgotten Tactics If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked?1 Teamwork:Hook up with a fellow publisher who does not compete directly with you. When Good Newsletters Go Bad: How to Avoid the Rut and Capture Hearts The wizard in Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard comes across as bigger than life and unreachable. The Secret Truth About Writing Great Sales Copy. Did you know that most people find it difficult to write sales copy that works?You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product.This is absolute bollocks. Is Your Ezine Being Zapped? About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. How To Write Your Newsletter So how do you set about writing your own newsletter?The first thing you need to do is decide on a topic that you are interested in and your potential customers would also like to know more about. Then all you need to do is decide if you have enough knowledge on that subject to write confidently about it, and if you don't, there are ways around that too. What's In Your Resource Box (SIG File)? One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not talking about adding your job title. Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests. Ezines Are Effective In Advertising Your Online Business? 'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you've heard that phrase many times if you've been marketing on the internet for a while. How Ezine Ads Explode Your Online Income - Part 2 Here's a big tip - the secret to succeeding with smaller ads is to set it up like a campaign over a few issues. If you go for the top ad, run the same promotion for 3-5 issues testing different ad copy (we'll get to some good ad writing tips in a minute). 10 Reasons To Sell A Fee Based Subscription Ezine 1. You will create residual income. Re-evaluating The Purpose Of An E-Zine With all of the push these days to publish an E-Zine as an online marketer, deciding whether to accept articles and paid advertising is becoming nothing more than a quick second thought. As E-Zines are increasingly turning into mere tools to generating sales, people are turning more to pre-written content. How to Make Your Newsletter Have Raving Fans! Would you like to have a newsletter with barely satisfied subscribers who take a look at each issue and then remove it, or loyal readers who can't wait to get your next issue?A truly successful newsletter doesn't have just a bunch of subscribers, but "raving fans" who have a strong relationship with you.But how can you have such a winning newsletter?#1. Newsletters - How To Build Your Subscriber List If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below. Five Ways to Energize Your Newsletter Whether distributed via e-mail or printed and snail-mailed, newsletters are a great way for a business or an organization to keep in touch with employees, customers, prospects or association members in a cost-effective manner. The trick, however, is to come up with a strategy to keep readers engaged and the publication's production and editorial adjustments in line with current budgets. Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat Are you ready to build your opt in email list quickly?Matt Bacak, ThePowerful Promoter's techniques will help reveal new paths to have subscribers come to you. The Powerful Promoter, Internet marketing guru, shares his secrets for creating an explosion of opt-in email subscribers. Creating and Distributing E-Courses E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a "give-before-you-get" sales technique.
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