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Ezine Marketing | |
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Top 10 Reasons to Use a Blog to Publish Your Ezine
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog. 1. A blog is web based so you can update and post new articles anywhere, anytime. It's a dynamic medium that can be updated on a moment's notice. 2. Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get exactly the content they want. 3. No web site to mess with. It's very inexpensive way to set up a web presence for your ezine. There are several sites where you can set up a free blog and others are very reasonably priced for the massive exposure you can get. 4. You can set up links for ads and your affiliate programs in side columns so you don't have to include them in your ezine format. 5. You can set up a subscription form and send emails to your subscribers when new content is added. 6. Blogs link to other blogs which helps you create a viral marketing system and increases your exposure in search engines. Search engines LOVE text based, fresh content that is highly focused (key word rich). 7. You can use your ezine blog to become a trusted expert for your subscribers, by filtering content for them so they don't have to visit hundreds of web sites. 8. You have an instant archive of all your articles. When you post an article, a new page and permalink is created. People can share that link with others and be sent directly to the article being referenced. 9. Readers can comment on your articles, which creates rapport and trust between you and your subscriber. Comments also add rich content to your site and again, helps your ranking in the search engines. 10. The bottom line is this: using a blog can help you attract more visitors who become subscribers and then eventually become clients. For an ezine publisher, a blog compliments and can significantly ease the delivery of your ezine content. Essentially, like any web site, you have to promote it and encourage people to add your site to their RSS feed (that's another subject) or subscribe for updates through a subscription form. That's why I put a subscribe form on my site - subscribers and get updates in anyway they want. You still need to submit to search engines and directories to drive traffic. If you already have an ezine subscriber database, my advice would be to post everything on the blog and then send a weekly email, or whatever your normal publishing schedule is, informing your subscribers when new content is posted. Marketing is done in a conversational way and via the links on your blog. Announcements can be posted on the blog and to one's list. I see the blog and ezine database as complimentary...working together to increase your exposure and make it easier for people to get your information and build relationships. About The Author Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has nearly 20 years experience in small business administration and management. She has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Visit Denise's blog at http://www.biztipsblog.com to get tips and tactics for taking your business to the next level. Denise@NextLevelPartnership.com
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Ezine - Google News |
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RELATED ARTICLES
Market Your Ezine Properly, So You Grab Every Visitor To Your Website When marketing ezines, most people use sign-up forms or pop-up forms on a current website. This may not be new to most people, but here's another spin on it. 10 Benefits Of Submitting Your Articles To Ezines 1. You'll brand your web site, business and yourself by submitting articles to ezines. Article Distribution: How Will Your Results Vary? It's not enough to just sit around and expect that your articles will bring you a good amount of traffic right after you submitted your articles for distribution.Might as well think of some factors? Is your article worthy to be reprinted? Do the content and title ring a bell to most webmasters and publishers?Questions like these are just some of the many factors that could greatly affect your article distribution results. 5 Ways to Use Your Software to Build Your Optin List and Get Traffic With all of the software creation products available these days, many of us Internet Marketers have an abundance of products that we can use to drive traffic to our websites.If this sounds like you, I suggest you try the following five ideas to boost your traffic, sales, and optin list:1. Increase Your Business Success With A Free Newsletter Publishing a free newsletter is an effective and inexpensive marketing strategy with several business benefits. Here are some of those benefits:1. 13 Ways To A Build A List Of Readers Of Your Ezine If you have an ezine or online newsletter you want to send it to potential customers. In order to send it you need a list of people who want to receive it. Top 10 Reasons to Use a Blog to Publish Your Ezine Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. The News About Newsletters "A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Email Newsletter Marketing Is Alive and Well: The Case for Continuing Newsletter Efforts With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true. DOUBLE Your Profits from These TEN Tips on Sending Email Ads 1. Make your ad prominent:This can be done by keeping special characters like *, >, # , = etc. Top Seven Ways to Promote your Ezine Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. 10 Reasons To Sell A Fee Based Subscription Ezine 1. You will create residual income. Marketing Your Home Business through Newsletters Newsletters are a wonderful way to market your business when on a budget. You can opt to write them yourself or hire a writer to do the job for you. How Ezine Ads Explode Your Online Income - Part 2 Here's a big tip - the secret to succeeding with smaller ads is to set it up like a campaign over a few issues. If you go for the top ad, run the same promotion for 3-5 issues testing different ad copy (we'll get to some good ad writing tips in a minute). Entrepreneurs - 3 Ways You Can Profit From Newsletters Without Writing Them Yourself I'm sure you have heard many online marketers touting the benefits of having a newsletter. I have used newsletters in the past for many sites. Why a Newsletter Will Help Your Home Based Business Web site traffic is a huge concern among home based business owners working online because the competition is stiff and it is a huge effort to get your web site noticed among the thousands of others. However, there are many tricks you can do to differentiate your web site and set it apart from others. How to Increase Your Opt In List by 322% in 28 Days "The money's in your list" - how many times have you heard this statement? Plenty I'll bet.. 10 Ezine Advertising Strategies For Starters If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers.Some spend hundreds in ezine advertising hoping to generate a BIG profit. How to Grow Your Ezine Subscriber List Your ezine subscriber list is a very valuable group. They are interested in your product of service. What's In Your Resource Box (SIG File)? One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not talking about adding your job title.
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