| ||
| ||
|
Email Marketing | |
| Domain Names | E Books | Email Marketing | Ezine Marketing | |||
| Internet Marketing | Marketing | PPC Advertising | SEO | |||
| Traffic Building | Web Design | Web Development | Web Hosting | |||
| ||||||
|
| ||||
|
Why Your Email Distribution List is Your Best Source of New Sales
Don't overlook your current customers. After all, they're the ones who give you referrals and potentially come back for future sales. Marty Nemzow, best-selling author and marketing expert, says that not only does gaining a new customer cost much more than retaining an existing customer, but also that every lost customer costs money to replace. According to USA Today, it costs 40 times as much to acquire a customer and is does to keep a current one. The U.S. Chamber of Commerce says that for the typical transaction-based business, each new customer costs roughly $800. The Insurance Pro Shop, which offers marketing tips for insurance professionals, suggests implementing annual reviews, client appreciation nights, and client workshops, which they say are some of the most profitable of all prospecting activities. They say meeting with your existing clients regularly cements relationships, retains business, creates repeat sales and generates high quality referred leads. Take a look at your email distribution list. Since these people already know you and/or your company, there's a good chance they probably like/use your product or service. What you have in front of you is a potential goldmine of referrals, re-sales, up sales and cross sales. Jim Peterson, President of The Concrete Network (a website that specializes in residential concrete information and marketing for contractors), suggests these tips for selling to your current customers: - Continuously let your customers know of the services you offer. Sometimes even a regular customer won't know you are also capable of doing something else for them. - Drop all your customer email addresses into a "group" list. Once every month or two send them an email with something interesting and include a note about the services you offer. - If you don't already do so, offer complementary products and/or services that are natural companion purchases for your customer. By offering one stop shopping for your customer, you will be providing a valuable service. Lastly, always remember that out of sight is out of mind. So make sure you are constantly putting your services in front of existing clients through your email distribution list, and you'll continue to sell. Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At http://www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.
MORE RESOURCES:
Email-Marketing - Google News |
|
|
|
RELATED ARTICLES
10 Persuasive Triggers To Plug Into Your Ad 1. Most people want to win over others. My Emails Are Not Being Delivered. Black Lists and White Lists Explained. Over 40% of all emails within your marketing campaign are not being delivered. You may not even be aware of this, as many ISPs will not send back a bounce message. Avoiding Blacklisting: Making Sure Your Email Gets Through We all know that email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business--whether we asked for the contact or not. unorthodox email subject tricks -500% more responses! 5 unorthodox email subject tricks -500% more responses! (c) Copyright S. Kumar 2004 http://www. Personal vs Professional Life Email - Dont Squander Your First Internet Impression My first email address was with compuserve.com back when you could only have numbers for an email address. Autoresponders - One Simple Trick That Will Improve Your Results Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address. The Lowdown: How To Create And Send HTML Email I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you. Using Emotional Triggers in Ad Writing Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy. Build Credibility With an Email Course When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers Do you publish an e-zine or newsletter? If you answer yes, you may already know how difficult it is to build your subscribers' list.Most people use fake or throw away e-mail addresses. Autoresponders for Beginners Hi you may or may not know that your Autoresponder in your first few months promoting your service, product or opportunity, is the most important tool in your box!So, you have just joined your new business or taken on a new product that you would like to make you a few $ or a lot of $ on the net, first thing you must do is get yourself an Autoresponder.You can get them free from lots of places on the net if cash is tight, but remember if it's free then there will be a down side, like their ads on your mail, to your subscribers so think carefully on what you decide, as it's probably your single most important decision you will make!Right, let's get started. Are Your Subscribers Receiving Your Newsletter? In my e-mail one day, I received the following message: "Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. What is Email Marketing? There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach. How to Do an E-mail Interview in 9 Easy Steps Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers. Building Your Own Goldmine - The Golds In The List The best way to make money on the Internet is to build an opt-in email list and then promote one product after another to your list.The purpose of your web site is to build a list. Email Microtargeting Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified. Email Deliverability Tips Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Autoresponders - Simple Tweaks That will Improve Your Return Rate Autoresponders are, without a shadow of a doubt, one of the most powerful and important tools available to anyone marketing on the internet today. They allow you to automatically send out a sequential series of email messages to prospects who have signed up to receive your information and who you therefore know are interested in what you're offering. 8 Quick, Hot Reasons You Should Offer an E-mail Course Today 1. E-mail courses are generally quick and easy to create. Autoresponder Services Improve Your Profits Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them.
|
| Domain Names | E Books | Email Marketing | Ezine Marketing | |
| Internet Marketing | Marketing | PPC Advertising | SEO | |
| Traffic Building | Web Design | Web Development | Web Hosting |
|
Home | Site Map | Traffic Building | Free
Classified Ads | Free-For-All
Ads | Reciprocal
Links | Search
Engines | |
| Copyright © 2006-2007. The Highland Marketing Group. All Rights Reserved. |
|
| ||
|
