When marketing online, the last thing you want is to lose those visitors that come to your website and leave without buying from you, to carry on surfing online. If you just could get them to subscribe to your news letter, by giving you their names and email addresses, you have the greatest opportunity to market to them over and over again. So this collection of names and email addresses is going to be very profitable for you, especially when your relationship with your subscribers is a good one.
You want to offer your visitors not only good content, relevant content and some bait for them to be willing to give you their names and email addresses. Your free offer could be a report about what they are looking for, or an e-book related to the keyword or keywords they were searching for. If they can see that you offer what they are looking for, and for free, your chances of building your list of subscribers increases.
Email marketing is the art of providing your customers with free information about products and services that solve their problems, when they give you permission to send them this free information. You will then be safe in the knowledge that, when they confirm their subscription to your mailing list, you cannot be accused of spamming them.
As your list grows, the need for a program online to organize the sending of your emails at set intervals becomes a must. This system is called an “autoresponder” and you will be using one to make your email marketing that much easier and automated. The cost of using an autoresponder is minimal compared to the huge benefits it brings to your online business.
The autoresponder program will provide you with an opt in form that you paste to your squeeze page, in order to collect names
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