All kinds of direct marketing EXCEPT email marketing produce deterring response statistics. On average, our open and response rates at Digital Fire, are between 15% and 35%; far superior to the 0.1% response rate for traditional media, and outperforming other forms of online advertising.
There is a saying in the car business that goes along the lines of, “You don’t walk into a car dealership unless you’ve already made up your mind to buy a car.” There is a great sense of security that you as a car business get through seeing people walk through the door to your dealership because you both know it means business and now it’s just a case of finding the right deal for the right buyer.
Using the right marketing strategy will help ensure that you increase the traffic through your dealership doors. Email marketing if you look at the statistics proves that traffic you generate online to your brand can be turned into a busy forecourt at your dealership.
The importance of brand/client
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